‘As Vinted dominates pre-loved fashion, are retailers missing a trick?’

Woman looking at Vinted app

Earlier this month, eBay scrapped seller fees on consumer-to-consumer fashion and it’s no wonder – the secondhand market for clothing is soaring. But there is one problem for established players such as eBay and Depop: the exodus of customers switching to Vinted

The Lithuanian-founded consumer-to-consumer site is leading a boom in sustainable fashion that has extended beyond thrifty younger consumers to get a wide demographic hooked on its platform.

Over Easter weekend, my daughter and I collectively bought five items and sold six on the Vinted platform – even as our inboxes filled up with discount offers from leading fashion brands.


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