Lisa Byfield-Green
Lisa Byfield-Green is research director at Retail Week, responsible for our data insight, analyst content and advisory research.
Previously she worked as a senior retail analyst for online and digital, leading research at IGD and Planet Retail (now Edge by Ascential) in the UK and more recently LZ Retailytics in Germany.
Lisa regularly provides commentary on the retail industry and presents at briefings, conferences and workshops.
Contact info
Prospect NewsWelcome to Prospect on Retail Week
Welcome to Retail Week Prospect in its new home. We’re sure you’ll like it here. We’ve worked hard to keep the things that made Prospect useful and relevant, while making it more up-to-date and easy to use.
- Analysis
Retail Horizon – Winning strategies to navigate the new retail landscape
As economies emerge from lockdown and vaccine rollouts continue, here, exclusively for subscribers, we present a spring update to Retail Horizon 2021 to provide leaders with the latest insight and analysis to help shape strategic thinking
- Opinion
‘New partnerships such as Next and Reiss are shaping retail’s future’
Agility and partnerships go hand in hand with brand relevance and evolution. So do innovation and investment.
- Opinion
Lisa Byfield-Green: ‘As Amazon grows, many retailers still struggle with online basics’
Online will remain the fastest-growing channel even when stores reopen, but are retailers really prepared?
- Opinion
'Retailers should prepare now for a year of two halves'
Short-term agility remains essential, particularly as retail weathers the current storm. But this lockdown period is also the perfect time to prepare long-term strategies for growth, in order to benefit during the second half of the year.
- Analysis
Retail Horizon: What a post-pandemic consumer outlook means for retail
Inclusion, conscious consumption, community and togetherness will light the way as we return to a more normal lifestyle.
- Analysis
Retail Horizon: Winning strategies for stores as non-essential retail reopens
As ‘non-essential’ stores prepare to reopen, pent-up demand from consumers is likely to be high, but which products and retailers stand to gain the most?
- Analysis
Retail Horizon: Felixstowe chaos hints at bigger Brexit challenges to come
The UK has resumed talks with the EU in Brussels this week in a last-ditch bid to secure a post-Brexit trade deal.
- Analysis
Amazon versus the EU – what are the implications for retail?
The clash between the European Union and etail giant Amazon is a case of ethics versus big data.
- Data
Data: The retail sectors capturing footfall since stores reopened
Footfall is slowly returning to retail destinations following the peak of the coronavirus pandemic, but which sectors are capitalising on that traffic and enticing customers into their stores? Springboard data shared exclusively with Retail Week reveals the sectors that are emerging as the winners and losers.
- Analysis
Marketplace melee: Amazon vs eBay vs Shopify – who won in the pandemic?
Retail Week examines the three big marketplaces’ second-quarter results to understand who traded best over the tumultuous coronavirus lockdown period.
- Analysis
Data: Five ways to get the tills ringing after coronavirus crisis
Consumer habits are changing faster than ever. Little more than a third of Brits expect to shop as they did before in the next 12 months, according to Retail Week’s new report How They’ll Spend It.
- Analysis
Data: Consumers plan to rein in spending for the next 12 months
Exclusive consumer research by Retail Week reveals that shoppers plan to rein in their spending in the next 12 months as they reconsider their purchasing habits in the wake of the global pandemic
- Data
Data: New forecasts for the post-pandemic retail landscape
New data from Edge by Ascential shows a vastly changed outlook for retail channels across the UK as the Covid-19 pandemic has drastically altered the retail landscape and consumer spending habits.
- Analysis
Data: Grocery out-of-stocks edge down as stockpiling eases
As lockdown restrictions begin to ease, data from Edge by Ascential shows that grocery retailers are starting to see more stable demand spread out throughout the week, helping them to better manage their online stock levels.
- Data
Data: What search trends reveal about shopping in lockdown
As the retail industry edges slowly towards the resumption of business, online search data shows UK search habits have dramatically changed since the lockdown began. As well as seeking out essential goods, consumers have made the most of forced time at home to take up new hobbies and DIY projects.
- Analysis
Data: Grocery promotional activity returns as availabilities stabilise
As the UK enters its seventh week of coronavirus lockdown, some grocers have cautiously introduced price promotions, but multibuys remain a thing of the past amid fears of stockpiling.
- Analysis
Data: Grocery supply chains stretched by a second wave of stockpiling
As the UK enters its sixth week of lockdown, evidence has emerged of a second phase of consumers stocking up on essential items that may have run low over the last month.
- Analysis
Data: Grocers remain challenged by high shopper demand for essential products
As the UK enters its fifth week of the coronavirus lockdown, sustained consumer demand for everyday and store-cupboard essentials remains a challenge to the grocers and their suppliers.
- Analysis
Data: Shopper demand for Easter weekend groceries outstrips supply
As the coronavirus lockdown continues into its fourth week, there are signs that shopper demand and retailer supply is beginning to stabilise. Many retailers have now relaxed their item limits for customers shopping online and in-store.
