Retail Horizon 2024: Industry optimism amid consumer caution and global uncertainty

Parliament and Big Ben day

Retailers are emerging cautiously from recent macroeconomic challenges. As inflation moderates and supply chain pressures ease, businesses are looking ahead with measured optimism.

The economic outlook for next year shows gradual global recovery, though with regional differences and a widening wealth gap. Politically, 2024 is set to be a year of change with the UK preparing for a general election.

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