How Sainsbury’s is sharpening fashion and general merchandise amid ongoing food focus

Tu clothing at Sainsbury's Hedge End store

As Sainsbury’s plans to expand its fresh food offering in more stores amid its ongoing food-focused strategy, Retail Week explores where fashion and general merchandise fit in and how they will benefit

Sainsbury’s reported yet another strong performance today, driven by the success of its food-first focus – sales were up 3.4% to £36.3bn and operating profit ahead by 4.3% to reach £966m

Despite that grocery success, general merchandise sales edged up by a more modest 1.2% while clothing sales slipped 6.4%.

 

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