Iceland invests £26m in slashing prices on 500 items
Frozen food specialist Iceland has invested £26m in slashing prices on 500 “weekly shop items” and in putting a third of its entire range into its “mix and match” multibuy offering.
The retailer said it had slashed the price on products such as Nescafé coffee, Anchor spreadable butter, Heinz spaghetti in tomato sauce and own-brand minced beef, stuffed chicken breast joints and cod fillets, as part of its price investment.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.