BrandAlley is a flash sale site selling fashion, accessories, homewares and beauty at competitive discounts to around 5 million members. It typically launches multiple sales each day that last for a week at a time. The business was previously operated as the UK subsidiary of BrandAlley France, created in 2008, but has gone its own way following a management buyout in 2013 led by chief executive Rob Feldmann. This has seen BrandAlley launch its own IT platform and distribution facilities, while it has also been repositioned to focus on more premium brands. In early 2018, the group strengthened its grip on the online flash sales market with the acquisition of rival Achica from the Dunelm Group. This was followed by the 2019 purchase of members-only luxury online shopping club Cocosa. It is currently prioritising the development of the mobile channel as part of a ‘mobile-first’ strategy. Increasing personalisation is high up the agenda, as is improving the speed and search capabilities on its website.
Some of the sector’s leading chief executives have come together to debate the future of loyalty in the new world of retail.
Retail Week Prospect ranks the top 30 most productive retailers in the UK, measured by sales per employee.
Fashion and homewares site BrandAlley has received a multi-million pound cash investment from Vipshop, a Chinese flash Sales online retailer.
BrandAlley will start shipping overseas later this year and chief executive Rob Feldmann touted Australia is its “perfect market”.
Chelsea Flower Show brought out green fingered retailers this week, who emerged victorious at the famous horticultural event.
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