All BrandAlley articles
BrandAlley is a flash Sale site selling fashion, accessories, homewares and beauty at competitive discounts to its members. It typically launches multiple sales each day that last for a week at a time. The business was previously operated as the UK subsidiary of BrandAlley France, created in 2008, but has gone its own way following a management buyout in 2013. This has seen BrandAlley launch its own IT platform and distribution facilities, while it has also been repositioned to focus on more premium brands.
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NewsBrandAlley acquires footwear resale platform The Edit LDN
Online retailer BrandAlley has acquired a majority stake in footwear resale platform The Edit LDN.
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Retail Navigator Analysis
BrandAlley (Overview)
BrandAlley is a flash sale site selling fashion, accessories, homewares and beauty at competitive discounts to around 5 million members.
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Retail Navigator AnalysisBrandAlley (Financials)
BrandAlley saw its group sales plummet 20% to £81.1m in the year to end December 2022 (FY2022). The retailer said that the impact of falling online sales in the UK coupled with “significantly less” brand packs being made available due to brands pulling production amid recession fears affected trade.
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Retail Navigator AnalysisBrandAlley (SWOT)
BrandAlley is one of the leading flash sale sites in the UK. It had around 5 million members as of late 2022 and is continuing to extend its membership base. The 2019 acquisition of Cososa also included a database of around 2 million members. Meanwhile its customer base is also likely to have received a boost from the 2020 acquisition of luxury furniture brand Lombok, as well as the long-term trend of shoppers shifting online as a result of the coronavirus pandemic.
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Retail Navigator AnalysisBrandAlley (Strategy)
BrandAlley is a flash sale site, selling fashion, accessories, homewares and beauty at competitive discounts to registered members.
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Retail Navigator AnalysisBrandAlley (People)
Rob Feldmann has been BrandAlley UK’s chief executive since 2009 and led a management buyout in 2013.
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Retail Navigator AnalysisEcommerce at BrandAlley
BrandAlley is focused on driving personalisation and mobile as it works to improve mobile conversion. It wants to better understand the role mobile plays in its customer journey, and has been refining its marketing spend according to where shoppers tend to come to the site from.
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Retail Navigator AnalysisSupply chain at BrandAlley
As a flash sales site, BrandAlley is dependent on brands to supply the business with merchandise.
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Retail Navigator AnalysisCustomer and marketing at BrandAlley
Given BrandAlley’s wide product offer, it has quite a diverse target market although it does have a focus on more fashion-forward styles that appeal to younger customers, and this segment will be potentially more receptive to the deep discounts that are on offer.
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Retail Navigator AnalysisTechnology strategy at BrandAlley
BrandAlley is a young company, which has been on a steep learning curve with regard to technology over the past few years.
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Retail Navigator AnalysisBrandAlley (Outlook)
Despite a decline in sales in the latest financial year, BrandAlley is confident in revenue growth for the year ahead, with retailers’ excess stocks improving pack availability and “giving a great brand line up” for the start of the year.
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VideoWatch: Pets at Home, SilkFred and BrandAlley CEOs on the new drivers of loyalty
Some of the sector’s leading chief executives have come together to debate the future of loyalty in the new world of retail.
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DataData: The UK’s top 30 retailers by productivity
Retail Week Prospect ranks the top 30 most productive retailers in the UK, measured by sales per employee.
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NewsBrandAlley bags multi-million pound investment from Chinese etailer
Fashion and homewares site BrandAlley has received a multi-million pound cash investment from Vipshop, a Chinese flash Sales online retailer.
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NewsBrandAlley plots Australian debut as profitability nears
BrandAlley will start shipping overseas later this year and chief executive Rob Feldmann touted Australia is its “perfect market”.
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NewsIn pictures: Retailers at Chelsea Flower Show
Chelsea Flower Show brought out green fingered retailers this week, who emerged victorious at the famous horticultural event.
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NewsBrandAlley faces shopper wrath following IT fault
Etailer BrandAlley is facing a barrage of complaints after it failed to process customer orders because of an IT gremlin.
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NewsVideo: BrandAlley launches first TV ad campaign
Luxury etailer BrandAlley has launched its first television advertising campaign following a relaunch of its website.
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NewsBrandAlley eyes overseas launch as it edges closer to profit
BrandAlley, which runs limited period Sales for brands, will begin shipping overseas when it moves to a new web platform in August.
