Etailer BrandAlley is facing a barrage of complaints after it failed to process customer orders because of an IT gremlin.

The technical fault occurred when the etailer transferred to a new IT platform in late October. BrandAlley said it could not confirm how many customers have been affected.

However, its Facebook page has been inundated with complaints and a page entitled ‘Brand Alley Customer Action Group’ has been set up on the social networking site. Complaints were still pouring in as Retail Week went to press.

The etailer, which operates flash Sales of up to 70% off designer brands, has offered customers who have been affected money off their next purchase. BrandAlley said the problem has been resolved but it is still working through the backlog of affected orders.

BrandAlley said: “This was a technical glitch and not a supplier or business fault. BrandAlley always puts their customers first and anyone affected during that period received a £25 voucher and a personal apology.”

The retailer changed its IT platform to enable it to launch country-specific websites and faster delivery.