Luxury etailer BrandAlley has launched its first television advertising campaign following a relaunch of its website.

Luxury etailer BrandAlley has launched its first television advertising campaign

The 30-second advert, which aired this week and showcases the etailer’s affordable luxury proposition, depicts a glamorous woman who sells the clothes off her back to get her hands on a pair of designer shoes. The ad’s strapline is ‘There is a savvier way to shop’.

BrandAlley completed a management buyout in January.

BrandAlley 'Killer Shoes' TV advert 2013