All Marketing & branding articles
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Analysis
Merry clickmas: How social selling is shaping Christmas 2024
There’s no better time to elevate your retail offering than Christmas. Here we explore the key innovations and trends set to drive festive spending in 2024 – and how you can get in on the action
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Innovation of the Week
Foot Locker will launch AR takeover to mark Paris Olympics
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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Analysis
Hyper-personalisation: Retail’s new battleground
This deep dive is the second in our new ‘Consumer 2025 – from acquisition to advocacy’ series.
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Analysis
Revealed: Winning strategies for Christmas customer engagement
There’s no better time to elevate your retail offering than Christmas. Here we explore the key innovations and trends set to drive festive spending in 2024 – and how you can get in on the action
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News
The King’s Speech has set out action on retail crime, HFSS and workplace rights
The new government has unveiled 40 bills in today’s King’s Speech, including setting out planning to introduce legislation on retail crime, HFSS and banning “exploitative” working practices.
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News
Co-op has launched its ‘biggest ever campaign’ to reintroduce the cooperative model to shoppers
C-store specialist the Co-op has launched a multimillion-pound campaign to “encourage the UK into [becoming] a nation of cooperators”.
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News
Co-op research reveals retail media is boosting its sales ‘fourfold’
New research released by the Co-op shows that convenience retail media is giving sales across the business and surrounding grocery stores up to a “fourfold” increase.
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Interview
Q&A: AO’s director of brand on how it gained 600,000 customers in a year
As AO continues to make waves in the electronics sector, Retail Week speaks to director of brand Arafa Heneghan on the importance of consistency across the brand to grow and maintain customers.
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News
Tesco strikes ‘landmark’ retail media partnership with global advertising giant
Grocer Tesco has agreed a “landmark” partnership with the world’s biggest media-buying business as it ramps up its retail media business.
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News
Snap is ‘exploring ways’ to use Gen-AI to boost retailers’ product ads
Social platform Snap has said it is currently “exploring ways” to use generative AI, particularly to help brands and retailers strengthen their advertisements.
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Opinion
‘If your retail media strategy is digital-only, you’re doing it wrong. Here’s why’
The buzz around digital is overshadowing the enormous power of in-store media – and that’s a problem, warns Dunnhumby’s Anthony Worssam
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News
Gymshark launches new ‘100% gym’ platform
Gymshark is sharpening its focus with the launch of a new brand platform to set it apart from an “ever-growing list of athleisure and sportswear players in the market”.
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Analysis
The path to purchase: key trends defining the consumer shopping journey
This deep dive is the first in our new ’Consumer 2025 – from acquisition to advocacy’ series.
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Interview
Q&A: Sports Direct managing director on retail’s summer of sport
Kicking off with the Euros this week, followed by Wimbledon and the Paris Olympics taking us to the end of July, this summer is packed with action for fans and retailers alike. Retail Week sat down with Sports Direct managing director Ger Wright to find out how one of the nation’s biggest sportswear retailers will be making the most of it
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Interview
Advertise, entertain, sell: The many ways TikTok is providing opportunities for retailers
With more and more sellers leveraging social platforms, Retail Week sits down with Paul Mears, TikTok group vertical director of retail and ecommerce, to discuss the myriad opportunities for retailers.
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Retail Voice
How to scale up marketing output with creative automation
With retail marketing becoming ever more complex, Relayter examines how to boost output without overloading your workforce
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Analysis
From AI to M&A – what retailers are spending their money on
The ring of the tills might be what drives retail, but to keep customers spending retailers need to invest in improvements. Retail Week looks at where some of the biggest – and most successful – retailers are directing their spend
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Innovation of the Week
PepsiCo takes over Tesco for Champions League final
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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News
Ocado strikes deal with Getir to target shoppers
“As Getir and Gorillas exit the UK, we’re pleased to be offering their customers a chance to try Zoom by Ocado.”
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Interview
Q&A: Jo Malone London’s global general manager on going after ‘untapped opportunities’
Retail Week sits down with Jo Malone London’s senior vice president and global general manager Jo Dancey to talk about all things perfume and signing British actor Tom Hardy as the face of its new advertising campaign