All Marketing & branding articles
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NewsUniqlo names Emma Raducanu as global brand ambassador
Uniqlo has named tennis champion Emma Raducanu as its newest global brand ambassador.
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NewsAsda appoints former B&Q and Sainsbury’s exec as new marketing boss
Asda has appointed former B&Q and Sainsbury’s executive as its new marketing boss.
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NewsGymshark promotes from within for new chief commercial officer
Gymshark has named former chief digital officer Carly Natalizia as its new chief commercial officer.
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NewsCo-op advert banned over ‘misleading’ Aldi price-match claims
A Co-op advert promoting its Aldi price-match scheme has been ruled misleading by the ASA for failing to compare similar products.
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NewsWatch: Waitrose heads to space in latest ‘food lovers’ brand campaign
Waitrose has unveiled a new sci-fi-inspired brand campaign to position itself as the home of food lovers.
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InterviewQ&A: M&S marketing director Sharry Cramond on how ‘social sits right at the heart of our storytelling’
Marks & Spencer’s use of social media has transformed in recent years and more is planned, marketing director for fashion, home and beauty, masterbrand and loyalty Sharry Cramond explains
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InterviewQ&A: Commerce VP of market strategy on scaling for efficient growth
With Commerce working with retailers such as New Balance, On Running, Muji, and Sports Shoes, Retail Week spoke to its VP of market strategy Al Williams to discuss how retailers can scale and grow, the increasing demand for agentic AI, and why retailers should be mobile-first.
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Opinion'What retail needs from the government in 2026'
From employment through to advertising and producer responsibility, this will be a year of regulatory change for retailers, observes BRC chief executive Helen Dickinson
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InterviewQ&A: Optimizely product strategy director on embracing an experimentation mindset
Optimizely’s product strategy director Tina Nelson speaks to Retail Week about how to take the risk out of test driving a new idea, grounding decisions in data and what she thinks retail CEOs should be investing in this year.
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NewsAmerican streetwear brand First Down to relaunch in the UK
Heritage streetwear brand First Down USA has officially relaunched in the UK and Ireland market with Pace Partnership London spearheading the brand’s return.
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Opinion‘There are powerful signs that the social media tidal wave is ebbing’
Retailers have poured resources and expertise into social media, but the prime minister’s announcement this week on a consultation over a ban for under-16s is another sign the mood is turning against such networks. What will happen if that route to customers closes, asks Charlotte Hardie
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NewsM&S faces legal row over Brain Food snacks
Marks & Spencer is facing a fresh legal dispute over one of its “Brain Food” snacks.
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InterviewQ&A: MiQ products and solutions director on cutting through advertising noise
Retail Week spoke to Debbi Rosenthal, senior director of products and solutions at media advertising business MiQ, to discuss what makes a campaign successful, pitfalls to avoid, and the role AI can play.
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NewsTesco reinstates iconic blue and white striped Value logo after 13-year absence
Tesco is to resurrect its famous blue-and-white striped Value logo for the first time in more than a decade.
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InterviewQ&A: Primark licensing director on staying culturally relevant
Primark has bagged collaborations with some of the biggest names in pop culture, from Netflix’s Stranger Things to Olivia Rodrigo and British institutions such as Greggs.
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Opinion‘Your customers are making decisions before they reach the aisle – are you there yet?’
Retailers who adapt to changes, such as how shoppers are discovering products, will be best positioned to win, believes Publicis’ Steve Ricketts
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NewsNike, Superdry and Lacoste ads banned for exaggerating sustainability claims
The Advertising Standards Authority (ASA) has banned three adverts from Nike, Superdry and Lacoste over exaggerating the environmental benefits of their products.
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InterviewQ&A: Trinny London MD on omnichannel, personalisation and Christmas
While Trinny London is not even a decade old, the beauty retailer has gone from being makeup-focused and digital first, to now focusing on omnichannel with its flagship London store and personalised services.
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Innovation of the WeekMorrisons to roll out 300 digital screens across stores
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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AnalysisWhat money can’t buy – How creative retailers are winning loyalty
How some of the UK’s biggest consumer brands are finding new ways to drive repeat spend