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All Marketing & branding articles
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NewsMarks & Spencer pushes denim in first TV ad campaign
Marks Spencer has launched a dedicated denim TV ad for the first time, designed to boost authority and appeal in its biggest product category.
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News
Angling Direct appoints branding specialist to board
Specialist retailer Angling Direct has appointed branding specialist Dilys Maltby to its board with immediate effect.
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Analysis
Lush's Mark Constantine: The retail rebel fighting climate change before Greta was born
As a journalist, you get a fleeting glimpse into the life of a retail CEO when trying to carve out a time to sit down and interview them.
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News
Shop Direct rebrands to The Very Group as it prepares for new phase of growth
Online giant Shop Direct has formally rebranded as The Very Group today as it prepares for the next stage of its transformation.
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News
Debenhams recruits former BA exec as chief marketing officer
Debenhams has snapped up former British Airways executive Abigail Comber to helm its marketing division.
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Retail Voice
Data: a brand’s most important toolkit
Valitor explains how retailers can stay ahead of the game by leveraging data to understand real customer personas.
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Analysis
Interview: What Missguided’s boss learnt from ‘self-inflicted’ mistakes
After a difficult two years, Missguided is starting to see progress as its EBITDA swings back into the black. Boss Nitin Passi talks to Retail Week about the tough year Missguided has been through, the lessons he learnt and why stores in the UK are a no-go
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Analysis
The demise of demographics: why age is just a number
To deliver an outstanding customer experience, retailers need to move beyond basic demographics to understand how people behave when they shop, according to a major new Retail Week report.
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Retail Voice
Customer experience: five ways it will change in 2020
As we approach a new decade, the world is primed for change.
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Opinion
Move of the Week: Asos’ ‘ferociously intelligent’ chief growth officer
Asos’ decision to hire its first chief growth officer has sparked debate about what the job entails and why the business needs one now.
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Video
Frasers Schmasers – will Sports Direct rebrand make any difference?
As Sports Direct unveils plans for a group rebrand to Frasers, retail adviser Richard Hyman and Retail Week head of content Grace Bowden discuss whether a new name will have any impact on how the business is perceived by brands or shoppers.
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Analysis
Analysis: How woke is Victoria’s Secret?
Victoria’s Secret’s cancellation of its formerly ratings-topping fashion show and plunging profits are the latest evidence that the brand is losing touch with contemporary consumers. Can it ever regain relevance?
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Analysis
Analysis: Why has Asos hired a chief growth officer?
Asos has snapped up its first chief growth officer, also the first in a series of executive hires to bolster its leadership team.
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Analysis
Analysis: Kylie Cosmetics – has Coty paid $600m for 170 million Instagram followers?
Global beauty company Coty acquired a 51% stake in celebrity superstar Kylie Jenner’s cosmetics company for a cool $600m this week.
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Analysis
Cracker or turkey? The verdict on retail’s Christmas ads
From Edgar the Excitable Dragon to Kevin the Carrot’s musical extravaganza, two advertising agency bosses give their verdicts on who has won retail’s Christmas ad battle.
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Video
Watch: M&S unveils second Christmas advert
M S has launched its second Christmas advert following “great customer and colleague response” to its first ‘Go Jumpers’ advert.
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Cartoon
Blower’s retail cartoon: Retailers on the campaign trail
Patrick Blower’s take on this year’s big retail Christmas adverts, coming amid the general election campaign.
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Opinion
Leader: The more M&S can be like its Christmas jumper ad, the better
All the big retailers’ Christmas ads are out now and one big name that more than most will hope its seasonal marketing push results in a sack-full of spend is Marks Spencer.
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Video
Watch: Tesco Christmas ad goes back to the future for centenary celebrations
Tesco has launched its festive advert, featuring a delivery driver and a trip through the years as the retailer celebrates its 100th Christmas.
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Analysis
Shoppable and UG videos set to define marketing in 2020
User-generated content and interactive video can help businesses win the hearts and minds of online shoppers, new research from Retail Week has revealed .
