All Marketing & branding articles
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FeatureMarketing: How AI has transformed advertising and brand storytelling
AI’s role in retail has long been a hidden one; tucked away in supply chains, quietly optimising operations. Now, it’s moving to the front of house, reshaping how retailers attract and keep customers.
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AnalysisWhy Primark doubling the price of its flip flops matters more than you think
The cost of flip flops may not seem like the most earth-shattering of changes, but the 120%, or £1.10, increase reflects a cultural shift happening at one of the country’s biggest low-price retailers.
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NewsNewly launched Joybuy unveils first marketing campaign
New online retail entrant Joybuy has launched a marketing campaign to highlight its appeal to prospective customers.
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InterviewQ&A: Who Gives A Crap GM on the challenger brand explosion
Anna Dominey, GM of fast-growing challenger brand Who Gives A Crap, speaks to Retail Week about the explosion in disruptors within low-consideration categories.
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DataRanking: the retailers with the greatest estimated media value on their social posts
As the cost of paid social marketing rises, we’ve teamed up with Sprout Social to show you the retailer social media posts with the highest earned media value (EMV). In other words, what the brand exposure of a post is worth in cash.
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NewsSuperdry joins TikTok Shop
Superdry&Co has launched on TikTok Shop as part of the brand’s strategy to get closer to the teenage market, Retail Week can reveal.
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NewsM&S launches monthly market trend-led capsule programme
M&S has launched a monthly capsule programme, the Love That Drop, providing customers with the latest catwalk looks and emerging style trends.
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NewsSuperdry & Co unveils new Bench collection
Superdry & Co has released its first licensed collection with streetwear brand Bench in-store and via its website.
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Opinion‘1990s reloaded – why retailers need to respond to the AI revolution’
The ‘90s fundamentally changed consumer behaviour, and the same is happening again. Retailers have an opportunity to learn from the disruption of the last few decades, believes Deloitte’s Oliver Vernon-Harcourt
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NewsPrimark launches new spring campaign with second-ever UK TV advert
Primark has released its second-ever UK TV advert to celebrate the launch of its ‘Shockingly Chic’ spring campaign.
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InterviewQ&A: Kaiia The Label marketing boss on being more than a TikTok brand
Kaiia The Label is one of the biggest fashion brands on TikTok Shop. Between running 18-hour livestreams and a strong affiliate network, it has become the go-to athleisure brand among Gen Z on the platform.
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InterviewNkuku CEO on calling customers, the lost art of storytelling and the case against new stores
Nkuku chief executive James Lowe discusses why premium, values-led retail is more resilient than many expected, the brand’s selective approach to expansion, and why he thinks some retailers have stopped telling customers why they should buy
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Opinion‘When shoppers hand decisions to AI, influence moves upstream’
AI is accelerating a shift in consumer behaviour in two distinct ways and changing the rules of influence, believes Publicis’ Steve Ricketts
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InterviewStripe & Stare: The Oprah-approved brand making underwear shopping fun again
Stripe & Stare is committing to making underwear shopping “more fun” for women as the lingerie brand, which counts Oprah Winfrey, Fearne Cotton and Pandora Sykes as fans, opens its debut store along London’s King’s Road.
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GalleryFrasers Group opens flagship Everlast Gym
Frasers Group has opened a new flagship Everlast Gym+ in the heart of Manchester.
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NewsTesco retail media business appoints former Walmart exec to new role
Tesco Media has confirmed the appointment of former Walmart executive Lauren Bolles to the newly created role of chief operations officer.
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NewsWickes launches new retail media platform
Home and DIY retailer Wickes has rolled out a new retail media network with both onsite and offsite capabilities.
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NewsUniqlo names Emma Raducanu as global brand ambassador
Uniqlo has named tennis champion Emma Raducanu as its newest global brand ambassador.
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NewsAsda appoints former B&Q and Sainsbury’s exec as new marketing boss
Asda has appointed former B&Q and Sainsbury’s executive as its new marketing boss.
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NewsGymshark promotes from within for new chief commercial officer
Gymshark has named former chief digital officer Carly Natalizia as its new chief commercial officer.