All Marketing & branding articles
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OpinionKatie Bickerstaffe: ‘Why M&S is unlocking the power of alumni’
Few would argue the benefits that come from an engaged workforce, particularly in retail, which is fundamentally a people business and the UK’s biggest private-sector employer.
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Retail Voice
Three strategies retail brands should adopt now for success
Last year will go down as one of the toughest recorded by retailers. But learning from businesses that thrived can help brands plan for success.
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News
Sainsbury’s unveils new slogan as Greggs launches sustainability plan
Grocery giant Sainsbury’s has unveiled a new brand slogan set to launch in the spring, while fellow food retailer Greggs has revealed a new sustainability plan.
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Data
Data: Biggest factors motivating online consumer spending revealed
Retail Week’s inaugural Ecommerce 2021 report surveyed 1,000 UK shoppers to uncover what is driving them to purchase, where they are starting their online shopping journeys and which retailers are winning in UX.
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News
TikTok and Shopify partnership extends to UK as Facebook launches shopping tool
TikTok and Shopify have launched a partnership to help retailers and brands connect with new customers, while Facebook has created a rival shopping tool.
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News
Watch: Asos relaunches Topshop and Topman with denim push
Asos has relaunched its newly purchased Topshop and Topman brands with a two-week social media campaign.
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News
M&S makes two key hires to bolster fashion business
Marks Spencer has made two significant appointments at its clothing and home division – including a former George at Asda director – as it aims to be more relevant to fashion shoppers.
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Analysis
Six ways to fast-track ecommerce strategy in 2021
Online sales have soared 46% year on year, with the pandemic changing consumer shopping behaviour as we know it. As RWRC’s Accelerating Ecommerce Week kicks off, we look at the steps retailers must take to expedite their digital propositions.
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Analysis
Shein: The rise of China’s $10bn fast-fashion disruptor
Fast-fashion etailer Shein has seemingly appeared out of nowhere to disrupt fashion retail and put itself in the mix to takeover Topshop.
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Analysis
Six steps to re-engage new online shoppers acquired over Christmas
Retailers have won swathes of new online shoppers over the golden quarter. But how can you persuade them to become regular customers? Retail Week puts forward a six-step plan to help your brand.
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Retail Voice
Google’s digital marketing predictions for 2021
Equality, data ethics and the business impact of mobile apps are some of the topics on marketing agendas for 2021. Here Google UK leaders share their predictions for next year .
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News
Retailers rein in promotional activity ahead of Christmas after Black Friday flurry
Retailer promotional activity this year hit a high around the Black Friday period before since dropping away in the run-up to Christmas.
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Retail Voice
Watch: How a year of change impacted UK consumer trends
In a year like no other, Google Trends data provides a revealing snapshot of the changes we’ve experienced in the way we live, work, play and shop. Watch these shifts in consumer behaviour unfold in this two-minute video.
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News
eBay poaches Asos exec for chief marketing officer role
eBay has snapped up Asos global brand officer Eve Williams to helm its UK marketing division with immediate effect.
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Analysis
Six ways to win back lockdown shoppers this Christmas
Research shows 80% of all shoppers that have made a purchase with brands since March have been newly acquired customers. However, these new shoppers are extremely fickle and are shopping around. What can retailers do to attract them back during the biggest online Christmas ever?
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News
Boots poaches TSB chief marketing officer to bolster personalisation drive
Boots has snapped up TSB’s marketing boss Pete Markey to lead marketing across its UK and Ireland businesses.
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Analysis
Reality stars and social media – how In The Style reached a £100m valuation
Online fashion retailer In The Style is understood to be considering a stock market flotation valuing it at £100m just six years after founder Adam Frisby launched it from his Manchester bedroom.
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Retail Voice
Attention grocers: Here’s why sponsored products should now be your biggest priority
With the recent explosion in online grocery sales, the nature of product discovery has changed. Ahead of its webinar on December 15, dunnhumby media’s Julie Jeancolas explains the steps grocers must take to reach consumers in the new places they’re shopping.
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Retail Voice
How has Covid-19 impacted customer loyalty?
It goes without saying that the pandemic has prompted huge shifts in customer behaviour. This Place strategist Emma Jane Hornsby reflects on whether this could be the end for loyalty schemes as we know them and what this means for retail.
