All Marketing & branding articles
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InterviewQ&A: Kaiia The Label marketing boss on being more than a TikTok brand
Kaiia The Label is one of the biggest fashion brands on TikTok Shop. Between running 18-hour livestreams and a strong affiliate network, it has become the go-to athleisure brand among Gen Z on the platform.
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InterviewNkuku CEO on calling customers, the lost art of storytelling and the case against new stores
Nkuku chief executive James Lowe discusses why premium, values-led retail is more resilient than many expected, the brand’s selective approach to expansion, and why he thinks some retailers have stopped telling customers why they should buy
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Opinion‘When shoppers hand decisions to AI, influence moves upstream’
AI is accelerating a shift in consumer behaviour in two distinct ways and changing the rules of influence, believes Publicis’ Steve Ricketts
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InterviewStripe & Stare: The Oprah-approved brand making underwear shopping fun again
Stripe & Stare is committing to making underwear shopping “more fun” for women as the lingerie brand, which counts Oprah Winfrey, Fearne Cotton and Pandora Sykes as fans, opens its debut store along London’s King’s Road.
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GalleryFrasers Group opens flagship Everlast Gym
Frasers Group has opened a new flagship Everlast Gym+ in the heart of Manchester.
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NewsTesco retail media business appoints former Walmart exec to new role
Tesco Media has confirmed the appointment of former Walmart executive Lauren Bolles to the newly created role of chief operations officer.
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NewsWickes launches new retail media platform
Home and DIY retailer Wickes has rolled out a new retail media network with both onsite and offsite capabilities.
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NewsUniqlo names Emma Raducanu as global brand ambassador
Uniqlo has named tennis champion Emma Raducanu as its newest global brand ambassador.
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NewsAsda appoints former B&Q and Sainsbury’s exec as new marketing boss
Asda has appointed former B&Q and Sainsbury’s executive as its new marketing boss.
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NewsGymshark promotes from within for new chief commercial officer
Gymshark has named former chief digital officer Carly Natalizia as its new chief commercial officer.
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NewsCo-op advert banned over ‘misleading’ Aldi price-match claims
A Co-op advert promoting its Aldi price-match scheme has been ruled misleading by the ASA for failing to compare similar products.
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NewsWatch: Waitrose heads to space in latest ‘food lovers’ brand campaign
Waitrose has unveiled a new sci-fi-inspired brand campaign to position itself as the home of food lovers.
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InterviewQ&A: M&S marketing director Sharry Cramond on how ‘social sits right at the heart of our storytelling’
Marks & Spencer’s use of social media has transformed in recent years and more is planned, marketing director for fashion, home and beauty, masterbrand and loyalty Sharry Cramond explains
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InterviewQ&A: Commerce VP of market strategy on scaling for efficient growth
With Commerce working with retailers such as New Balance, On Running, Muji, and Sports Shoes, Retail Week spoke to its VP of market strategy Al Williams to discuss how retailers can scale and grow, the increasing demand for agentic AI, and why retailers should be mobile-first.
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Opinion'What retail needs from the government in 2026'
From employment through to advertising and producer responsibility, this will be a year of regulatory change for retailers, observes BRC chief executive Helen Dickinson
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InterviewQ&A: Optimizely product strategy director on embracing an experimentation mindset
Optimizely’s product strategy director Tina Nelson speaks to Retail Week about how to take the risk out of test driving a new idea, grounding decisions in data and what she thinks retail CEOs should be investing in this year.
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NewsAmerican streetwear brand First Down to relaunch in the UK
Heritage streetwear brand First Down USA has officially relaunched in the UK and Ireland market with Pace Partnership London spearheading the brand’s return.
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Opinion‘There are powerful signs that the social media tidal wave is ebbing’
Retailers have poured resources and expertise into social media, but the prime minister’s announcement this week on a consultation over a ban for under-16s is another sign the mood is turning against such networks. What will happen if that route to customers closes, asks Charlotte Hardie
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NewsM&S faces legal row over Brain Food snacks
Marks & Spencer is facing a fresh legal dispute over one of its “Brain Food” snacks.
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InterviewQ&A: MiQ products and solutions director on cutting through advertising noise
Retail Week spoke to Debbi Rosenthal, senior director of products and solutions at media advertising business MiQ, to discuss what makes a campaign successful, pitfalls to avoid, and the role AI can play.