All Marketing & branding articles
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NewsNike, Superdry and Lacoste ads banned for exaggerating sustainability claims
The Advertising Standards Authority (ASA) has banned three adverts from Nike, Superdry and Lacoste over exaggerating the environmental benefits of their products.
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InterviewQ&A: Trinny London MD on omnichannel, personalisation and Christmas
While Trinny London is not even a decade old, the beauty retailer has gone from being makeup-focused and digital first, to now focusing on omnichannel with its flagship London store and personalised services.
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Innovation of the WeekMorrisons to roll out 300 digital screens across stores
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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AnalysisWhat money canât buy â How creative retailers are winning loyalty
How some of the UKâs biggest consumer brands are finding new ways to drive repeat spend
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NewsClarks goes with new-look fascia at relocated Oxford Street store
Clarksâs relocated store on Oxford Street is sporting a new look fascia, Retail Week can reveal.
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InterviewStanley 1913âs general manager on turning a viral phenomenon into long-term value
Retail Week spoke to Stanley 1913 EMEA general manager Ben James about whatâs changed for the brand, how to keep the hype going and how you make the most of a viral phenomenon without alienating your core customers.
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Chart of the WeekCharts of the Week: How shoppers plan to use AI this holiday season and DIY momentum
Next week is Black Friday and, as we showed in one of our Charts of the Week last week, there are some signs that shoppers could be holding back to make some big purchases during the holiday season.
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NewsN Brown appoints first trading and marketing director
N Brown has appointed former Hawes and Curtis chief digital officer Arfan Sabir to the newly created role of trading and marketing director.
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FeatureReviewed: The best retailer Christmas adverts of the year
Weâve gathered a panel of experts from Adland to deliver their verdict on some of the biggest retailer adverts of 2025.
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GalleryDr. Martens launches immersive rain experience at flagship store
Dr. Martens is celebrating the launch of its new 1460 welted waterproof boot with an immersive installation at its London Oxford Street flagship
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NewsSuperdry enters ânew chapterâ with brand refresh
Superdry has marked the start of a âbold new chapterâ as it unveils a new brand identity following its return to profitability earlier this year.
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OpinionâHow AI agents could transform grocery shopping and what retailers should do nowâ
Most retailers are still experimenting with how to use AI to drive internal efficiency rather than consumer-facing discovery. The next phase of AI adoption will demand the opposite, advises Dunnhumbyâs Sandra Stanley
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NewsBoots appoints ex-John Lewis director to marketing role
Health and beauty giant Boots UK has named a new customer and marketing chief.
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Chart of the WeekWhere will people watch Christmas ads this year?
A new poll by Kantar unsurprisingly shows that more people are excited about watching ads on social channels, but Brits are just as excited as last year about watching ads on TV
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VideoMatalan unveils Christmas ad building on style and value credentials
Matalan has launched a Christmas campaign, which for the first time showcases its homewares collection.
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NewsMarks & Spencer launches on TikTok Shop
Marks & Spencer is piloting the sale of its products through social media giant TikTok.
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VideoJohn Lewis pulls on heartstrings with latest Christmas ad
Department store group John Lewis has unveiled an emotional advert for the all-important Christmas period.
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VideoSainsburyâs brings back the BFG for 2025 Christmas ad
Sainsburyâs has debuted its 2025 Christmas ad, with the return of childrenâs book character the BFG.
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VideoAsda unveils Christmas campaign with iconic Grinch character
Asda has unveiled its 2025 Christmas advert starring the iconic grumpy festive character, the Grinch.
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VideoM&S kicks off Christmas with first of three festive fashion and home ads
M&S has revamped its Christmas campaign strategy for 2025, which it said âmore closely reflectsâ how customers shop in the run-up to the holidays.