All Marketing & branding articles
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InterviewShop-in-shops and Grogu cafés: Disney’s next moves in retail theatre
Disney Consumer Products director of UK&I retail and EMEA ecommerce Ollie Pryor speaks to Retail Week about in-store theatre, Christmas activations, and how their approach with retailers has refined over the years.
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DataRanking: Tesco is the most valuable retail brand in the UK
The latest Kantar Brandz ranking values the country’s top grocer at $10.1bn (£7.6bn), making it the most valuable retail brand in the UK and eighth most valuable brand overall.
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Chart of the WeekReviews gain weight in AI search closer to purchase, Trustpilot data shows
Customer reviews carry more weight in what AI assistants tell shoppers the closer they get to buying, according to two studies commissioned by Trustpilot.
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AnalysisHow Zalando’s tech spin-offs are powering the wider retail sector
The European fashion powerhouse has helped Next grow its international sales by double digits. Its increasing portfolio of spin-off firms is helping other retailers with less tech expertise navigate logistics and AI.
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InterviewAI marketing: How Dermalogica strengthened customer relationships through Klaviyo
In today’s retail climate, there are endless options for shoppers to discover, browse and buy from. The competition is fierce, and with clever new technologies making it easier for some brands to stand out more than others, retailers need to do more to ensure loyalty and a strong customer relationship.
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NewsDr Martens refreshes brand identity with new website and plots store rollout
Dr Martens has unveiled a new global brand platform, ‘With Bouncing Soles’, and is plotting new concept stores.
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InterviewJade Holland Cooper on turning likes into a multimillion-pound brand
Jade Holland Cooper is part of a new breed of fashion entrepreneurs, whose luxury lifestyle brand has rocketed as she grows a community on Instagram.
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NewsHalfords pushes services credentials with new brand positioning
Halfords has unveiled a new brand stance as it seeks to position itself as a “broader motoring services and solutions provider” in a changing market.
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InterviewBrand tracking: How Suri keeps an eye on brand health in real time
Tracksuit works with retailers like The Real Real and Air Up and was recommended to Retail Week by Suri.
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NewsMango rolls out Style Club loyalty programme to UK
Mango has today (September 16) announced that it has expanded its Style Club loyalty programme to six European countries, including the UK.
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NewsWaitrose extends own-brand price-cut drive with £20m investment
Waitrose has today (September 16) announced a new £20m investment in lowering prices on hundreds of own-brand products.
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NewsJD Sports strengthens leadership team with new US boss and group CMO
JD Sports has appointed a new North America chief executive and a new group chief marketing officer.
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NewsMatalan marks transformation progress with new brand campaign
Matalan has launched a new brand campaign alongside its autumn winter collections to highlight the progress made in its customer-led transformation.
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InterviewMatalan chief commercial officer on modernising the retailer for ‘new chapter’
Matalan has been undergoing a style, digital and store transformation over the last few years, and its new autumn/winter collection marks the start of a new era
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NewsTesco contacts police over scam casino ads
Tesco is among the brands and retailers to have contacted the police following its image being unlawfully used by scam casinos on social media.
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NewsJohn Lewis launches hologram activation with Dyson’s £420 toothbrush
The immersive activation is taking place at John Lewis Oxford Street, with a dedicated pop-up in the store’s bathroom area.
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NewsSainsbury’s rolls out half price on selected organic products with Nectar Prices
Sainsbury’s is offering customers half price on selected So Organic produce with Nectar Prices, in the third of its four weekend promotions running through September.
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NewsHotel Chocolat launches on demand delivery partnership with Deliveroo
Hotel Chocolat has announced a new on-demand delivery partnership with Deliveroo.
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NewsBoots unveils new brand platform and campaign
Boots has launched a new brand platform and campaign designed to reflect the retailer’s role for its customers.
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InterviewUnder Armour’s run product expert on how run clubs are shifting expectations
Major cities across the country have become positively overrun by run clubs, putting additional pressure on how major sports brands and retailers choose to show up to customers.