Tesco reinstates iconic blue and white striped Value logo after 13-year absence
Tesco is to resurrect its famous blue-and-white striped Value logo for the first time in more than a decade.
The bold retro branding, which it dropped in 2012, has been refreshed with an updated twist and will now feature “front and centre” in a major marketing campaign by the retailer to highlight “low prices on leading branded products”.
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