Uniqlo has named tennis champion Emma Raducanu as its newest global brand ambassador.
Raducanu, who won the 2021 US Open and was the first British woman to win a Grand Slam singles title since 1977, will promote the Japanese giant’s LifeWear philosophy of supporting the next generation and making a positive contribution to society.
She will play an active role in designing her on-court apparel and participate in community-engagement activities worldwide, including coaching events for skilled young tennis players and those from underserved communities.
Raducanu will work alongside other Uniqlo global brand ambassadors, including tennis legends Roger Federer and Shingo Kunieda, and Academy Award winner Cate Blanchett.
Uniqlo owner Fast Retailing group senior executive officer Koji Yanai said: “We are honoured to welcome Ms Raducanu to Uniqlo as a global brand ambassador.
“Even under intense pressure, she consistently demonstrates a bold and proactive mindset, embracing challenge with determination.
“Off court, she is an intelligent and well-read young person who values her connection to family and friends. We believe she will be an exceptional ambassador and look forward to making positive change together in the world.”
Raducanu added: “I am very pleased to join Uniqlo and to work closely with its amazing team of global brand ambassadors. Uniqlo and I share many values and perspectives on life, culture, and society.
“I am excited to promote LifeWear through my tennis career, and to work with everybody at Uniqlo to inspire and engage young people everywhere.”
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