All Marketing & branding articles – Page 5
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AnalysisJohn Lewis kicks off golden quarter with Never Knowingly Undersold marketing splash
As well as a tie-up with Topshop, John Lewis chiefs this week revealed their bets for the golden quarter and launched a Never Knowingly Undersold brand campaign to mark the anniversary of the price pledge
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Opinion‘Retail media’s talent pipeline isn’t keeping up with the pace of change’
If retailers and media buyers don’t fully understand the tools and the context they operate in, a gulf may emerge between what’s possible and what’s delivered, warns Steve Ricketts of Publicis
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NewsPrimark launches first UK TV advert showcasing denim collection
Primark has launched its first ever fully integrated UK brand campaign with its debut UK TV advert on denim.
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NewsLidl launches new logo to help customers identify healthy food products
Discounter Lidl has announced its new ‘Live Well’ logo, which aims to highlight healthy products and promote more sustainable diets.
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Chart of the WeekUK shoppers more hesitant about AI in retail than international consumers
A survey of shoppers in five key Western markets has shown that UK consumers are the most likely to express hesitation about the rollout of AI features by retailers.
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Innovation of the WeekArgos launches new social media series spotlighting top products
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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NewsAsda to launch new ecommerce insight platform Asda Xpert
Supermarket giant Asda has partnered with an ecommerce data analytics platform to create and launch the retailer’s new ecommerce insight and collaboration platform Asda Xpert, Retail Week can reveal.
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AnalysisShould Meghan Markle be your new retail guru?
Before you dismiss the Duchess of Sussex as a retailer, her jam-selling venture offers surprising insights into scarcity marketing, celebrity commerce pitfalls, and repeat purchase economics
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FeatureCustomer loyalty – what will the next three decades of evolution mean for retail?
In 1995, a little card fundamentally changed how retailers would understand their customers for decades to come.
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Retail VoiceFrom scroll to sale: How TikTok drives commerce everywhere
Margins are under pressure. Loyalty? Harder to earn. And traditional routes to growth are no longer guaranteed. So, with shopper habits evolving and the rules of brand engagement shifting, many retailers are looking for new ways to reach and convert consumers in the moments that matter
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NewsDebenhams turns to Pinterest to maximise advertising returns
Debenhams has tapped visual discovery engine Pinterest to develop a new marketing strategy, increase brand awareness and boost customer growth.
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AnalysisStore tour: Hotel Chocolat’s new flagship boxing up the best of the retailer’s physical formats
Nine months after taking over the top job at Hotel Chocolat from entrepreneurial founder Angus Thirlwell, chief executive Lysa Hardy and her team are building something new.
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NewsM&S advert banned for including ‘unhealthily thin’ model
Marks & Spencer has had one of its online adverts banned after it is believed to have featured a model appearing “unhealthily thin”.
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NewsWhistles and White Stuff owner promotes from within for new chief brand officer
TFG London, the owner of brands such as Hobbs, Whistles, Phase Eight and White Stuff, has appointed Julia Monro as its new chief brand officer with immediate effect.
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NewsSainsbury’s rolls out Your Nectar Prices nationwide
The loyalty programme will offer Nectar customers lower prices on products based on their shopping habits, alongside usual Nectar Prices on multiple categories including dairy, fruit and veg, bakery, meat and fish.
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NewsThe Very Group makes new hire for its in-house creative agency
The Very Group has made a new appointment for its in-house creative agency to bolster its senior leadership team.
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NewsJohn Lewis takes ‘big step forward’ in retail media
Grocery and department store group John Lewis Partnership has expanded its retail media offer beyond its own websites.
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NewsSainsbury’s owned Habitat partners with Pinterest on new homeware campaign
Habitat, the homeware brand owned by supermarket Sainsbury’s, has partnered with Pinterest on a new campaign.
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DataExclusive research: 1,000 shoppers reveal the new ways they discover brands
Exclusive consumer research from Pinterest and Retail Week reveals new ways UK shoppers are discovering brands, what’s likely to make them buy and how retailers must act now for sustainable growth
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