Q&A: TikTok retail director Paul Mears on leveraging AI and preparing brands for peak
While we might only be halfway through the year and the country is experiencing a heatwave, retailers are sorting out plans for peak trading.
Paul Mears spoke to Retail Week at the group’s “TikTok World” event in London about how retailers can get the most out of peak, new AI features, and how to stand out from the crowd.
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