All Marketing & branding articles
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GalleryIn pictures: New stores, ranges and a new signing as retail celebrates World Cup kick-off
With the start of the men’s football World Cup just days away, retailers have been getting into the spirit of the tournament, launching everything from new pop-ups and ranges through to signing an actual footballer.
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NewsBooths unveils new branding and strategy
Upmarket Northern grocer Booths has launched a refreshed brand identity and strategy, as the UK’s oldest family-owned grocer, looking to connect with “more people beyond its bricks-and-mortar store estate”.
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Opinion‘Consumer spending squeeze will sort the strong from the weak’
As inflationary impacts continue, retailers and FMCG brands have to work to prove they deserve a place in household spending, warns Kantar’s Jauneen Tarin
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InterviewQ&A: Kookaï creative director on why its UK launch is different from before
A familiar name returned to the British high street at the start of the month when fashion label Kookaï opened the doors to its new store on Carnaby Street.
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Retail VoiceFive trends that will redefine European retail and why retailers can’t wait any longer
AI is no longer just a conference topic. It’s already the operational engine driving Europe’s most competitive retailers
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FeatureQuince is coming for the UK − how worried should retailers be?
Famed for its $50 cashmere sweaters, viral TikTok hauls and, well, a litany of lawsuits, retailer Quince has turned into an ecommerce sensation since it first launched in the US less than a decade ago.
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AnalysisExplainer: What do Google’s new products mean for the future of ecommerce?
There was a lot to unpack during Google’s I/O 2026 event and Google Marketing Live as it unveiled countless new products and innovations.
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NewsB&Q promotes from within for new marketing director
B&Q has promoted its head of content, social and PR Sophie Taylor to be its new marketing director.
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AnalysisRetail media: The advertising opportunities the World Cup can bring
This year marks the first men’s FIFA World Cup taking place in the summer for eight years, and will have more matches than ever, more teams qualified than ever, and 16 cities across the US, Canada and Mexico set to host games.
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NewsCo-op makes entry as a standalone media owner with new ad service
The Co-op has launched a new national advertising proposition to make an entry as a standalone media owner.
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Opinion‘In a time of upheaval, retailers have mistaken efficiency for strategy’
After enduring five years of uncertainty and upheaval, retailers are increasingly focusing on driving efficiencies at the expense of fleshing out their wider strategies, says OC&C’s Matt Coode
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NewsSainsbury’s Nectar360 partners with Alton Towers operator
Sainsbury’s Nectar360 has today launched a new partnership with Alton Towers operator Merlin Entertainments to “help families across the UK enjoy more quality time for less”, Retail Week can reveal.
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InterviewQ&A: Chuck Studios explain why HFSS rules could make advertising better
Chuck Studios’ director – food and people, Olaf van Gerwen, on why new HFSS rules are just one of the reasons that brands and retailers should be revisiting their product advertising and make it a foundation for more effective storytelling.
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NewsLidl and Iceland first supermarkets to fall foul of UK junk food rules
Discounter Lidl and frozen food specialist Iceland have become the first UK companies to have ads banned following the introduction of rules cracking down on the marketing of junk food.
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NewsNectar points now can be used for Uber or Uber Eats orders
The new partnership means that loyalty points collected at Sainsbury’s supermarkets or from other partners will now be swappable for a voucher that can be used on either platform operated by the US tech giant.
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FeatureMarketing: How AI has transformed advertising and brand storytelling
AI’s role in retail has long been a hidden one; tucked away in supply chains, quietly optimising operations. Now, it’s moving to the front of house, reshaping how retailers attract and keep customers.
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AnalysisWhy Primark doubling the price of its flip flops matters more than you think
The cost of flip flops may not seem like the most earth-shattering of changes, but the 120%, or £1.10, increase reflects a cultural shift happening at one of the country’s biggest low-price retailers.
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NewsNewly launched Joybuy unveils first marketing campaign
New online retail entrant Joybuy has launched a marketing campaign to highlight its appeal to prospective customers.
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InterviewQ&A: Who Gives A Crap GM on the challenger brand explosion
Anna Dominey, GM of fast-growing challenger brand Who Gives A Crap, speaks to Retail Week about the explosion in disruptors within low-consideration categories.
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DataRanking: the retailers with the greatest estimated media value on their social posts
As the cost of paid social marketing rises, we’ve teamed up with Sprout Social to show you the retailer social media posts with the highest earned media value (EMV). In other words, what the brand exposure of a post is worth in cash.