All Marketing & branding articles – Page 9
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VideoMarks & Spencer unveils clothing and home Christmas advert
Marks & Spencer’s seasonal ad for its clothing and home categories has aired today, carrying the message ‘Christmas starts here’.
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VideoShaun the Sheep stars in new Barbour Christmas ad
Barbour has released its new Christmas ad for 2024 which stars British animated children’s character Shaun the Sheep.
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VideoBoots launches Christmas campaign with Bridgerton star
Boots has launched its new Christmas marketing campaign, “The Christmas Makeover”, which reminds customers Boot’s beauty wonderland has a present for everyone and recognises the unsung powerhouses who make Christmas special.
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VideoGreggs has teamed up with Nigella Lawson for its first Christmas ad
Greggs has teamed up with television chef and food writer Nigella Lawson to unveil its 2024 Christmas menu in its first Christmas advert.
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VideoWaitrose ramps up the star power in bid to crack a Christmas cold case
Waitrose has unveiled the first part of its Christmas ‘whodunnit’, featuring a star-studded cast for its festive season ad campaign.
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VideoAmazon celebrates acts of kindness with show-stopping Christmas ad
Amazon has released its Christmas advert for 2024, with a singing janitor at the heart of the campaign.
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Innovation of the WeekAdidas has partnered with global media platform Teads on dynamic product ads
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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VideoSinging oven gloves are back for musical Morrisons Christmas ad
Morrisons has unveiled its Christmas ad for 2024 that marks the return of the singing oven gloves with a theatrical spin.
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VideoLidl showcases the magic of sharing in new festive advert
Lidl has launched its Christmas campaign highlighting how “small gestures can make a big difference” through the joy of sharing.
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VideoSainsbury’s goes big with new Christmas ad featuring iconic BFG
Grocery chain Sainsbury’s has kicked off its Christmas campaign with its television ad featuring iconic literary character the Big Friendly Giant (BFG).
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VideoJohn Lewis builds up to Christmas with new ad campaign
Department store group John Lewis has unveiled a second raft of ads as part of this year’s three-phase Christmas campaign.
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AnalysisDrowning in data? Learn from Tesco, The Very Group and more about how to connect, harness and scale up
Retail businesses having one holistic view of all data was once seen as an unreachable holy grail. Not anymore. New technologies are enabling meaningful and scalable data strategies.
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NewsJohn Lewis and Dunnhumby unveil real-time customer insight platform
John Lewis Partnership and customer data specialist Dunnhumby have launched a new insights platform designed to provide real-time insights to partner brands as well as to the retailer.
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AnalysisSpeed, creativity and efficiency – how Very is using AI to shake up content marketing
Hood has been with the Co-op for seven years and running its food business for more than two. He was promoted at a time of huge change internally at the Co-op, following a sustained period of success under former group chief executive Steve Murrells and Hood’s predecessor Jo Whitfield.
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InterviewQ&A: Google’s retail MD explains why retailers should take advantage of ‘fake Friday’
Retail Week spoke to Google’s managing director of retail, Sophie Neary, to delve into why customer search and AI is so important for retailers to utilise heading into golden quarter
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AnalysisThree retailers reveal the next steps in their retail media networks
Retail media networks continue to be a hot topic in the industry, and its growth shows no signs of slowing down.
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NewsTesco has launched ‘store wraps’ and website video ads in retail media push
Tesco has extended its retail media proposition to give brands new ways of communicating with consumers.
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NewsWatches of Switzerland snaps up luxury digital content platform
Watches of Switzerland has acquired a global digital editorial content provider which it said is preeminent in its field.
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VideoVery has released a new campaign inviting families to start Christmas toy shopping early
Online retailer Very has unveiled its new campaign inviting families to start Christmas shopping for toys earlier this year.
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NewsJohn Lewis visits and sales have climbed after price promise relaunch and ad debut
Visits to John Lewis’ website and store sales have risen since the reintroduction of the Never Knowingly Undersold price promise and associated ad, Retail Week can reveal.