Frasers CCO: Elevate will be ‘one of the largest retail media networks’ in the UK by 2028
Speaking exclusively to Retail Week, Frasers chief customer officer David Clark lays out his expansion plans for the brand’s retail media business Elevate.
Opened last Friday, Clark says that the new Sports Direct store in Liverpool is the first in the group’s history to have been “designed and constructed with Elevate (the brand’s retail media platform)” in mind.
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