All Sports Direct articles
Mike Ashley’s Sports Direct is the UK’s largest sports goods retailer, operating around 950 stores worldwide with 500 in the UK. Founded in 1982, Sports Direct also owns sports brands such as Karrimor, Kangol, Slazenger and Lonsdale. In November 2019, Sports Direct Group rebranded to Frasers Group.
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Gallery
Store gallery: Frasers opens new department store in Norwich
Frasers has opened a new concept store in Norwich, demonstrating the group’s “commitment to physical retail in the UK, as well as the continued growth of Frasers”.
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Analysis
Are retailers missing an open goal during the women’s World Cup?
After more than 87,000 spectators watched the Lionesses score their winning goal in the Euro final last year, hopes are high as the Fifa Women’s World Cup kicks off. Retail Week finds out what opportunities the event presents for retailers
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News
Nike hails ‘milestone year’ as revenues jump despite fall in margins
Nike has reported an increase in revenues in the fourth quarter and full year ending May 2023, driven by “investment in innovation and digital leadership” as well as the success of its “top strategic partners”.
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Analysis
How retailers are creating the best in-store experiences
The purpose of the retail store faced an overhaul as the pandemic caused many shops to shut for months, with customers having no choice but to turn to online shopping.
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News
Frasers Group announces joint venture to expand in Indonesia
Frasers Group Asia has announced a new joint venture agreement with PT Map Active Indonesia to launch Sports Direct in the country.
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Analysis
Strategy spotlight: Five ways Frasers Group aims to elevate its proposition
In 2021/22, Frasers Group’s total sales climbed 32.5% to £4.8bn for the 52 weeks to 24 April, 2022, and it recorded pre-tax profits of £335.6m.
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News
Frasers Group unveils loyalty scheme across all brands
Frasers Group chief executive Michael Murray has said the retailer is set to unveil a new membership scheme and flexible payments solution, which he described as the retailer’s version of Amazon Prime.
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News
Sports Direct becomes latest retailer to ditch print-at-home return labels
The sportswear retailer has partnered with automated parcel machine (APM) service provider InPost, dropping print-at-home return labels as it looks to adopt new technology.
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Gallery
Store gallery: First look at Sports Direct’s latest Manchester flagship
Sports Direct is opening the doors to its third and newest flagship store in the country in Manchester’s Arndale shopping centre.
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News
Mike Ashley in talks to become rivals’ landlord with £100m shopping centre investment
Mike Ashley is poised to invest up to £100m in shopping centres in a bet that rising footfall will boost their popularity.
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Analysis
Review: Retail’s best Christmas adverts 2022
Is it a turkey or a Christmas cracker? Retail Week has assembled an esteemed panel of judges to deliver their verdict on a selection of retail’s biggest Christmas adverts this year.
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Video
Watch: Sports Direct signs football legends for Christmas ad
Sports Direct has enlisted a roster of football legends for its Christmas advert.
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News
Mike Ashley steps up Debenhams legal battle and eyes Gieves & Hawkes swoop
Mike Ashley is stepping up his legal battle over the controversial collapse of department store chain Debenhams.
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Analysis
Data: JD Sports vs Frasers Group – two sports retail titans square up
The rivalry between JD Sports and Frasers Group – formerly Sports Direct – is one of the longest-running in UK retail. Now with fresh blood at the helm of both empires and expansion plans on the horizon, which is best placed to take the lead?
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News
Flannels and Sports Direct secure Next Beauty & Home store for new flagship
Frasers Group has swooped on the Next Beauty & Home store in the Metrocentre in Gateshead as the site for a new two-in-one North East flagship.
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Analysis
Analysis: How Frasers is plotting a profitable path through cost-of-living crunch
Frasers Group boss Michael Murray explains how it will maintain momentum to navigate its way through the cost-of-living crisis, inflation, supply chain challenges and battered consumer confidence
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News
Frasers posts surge in profits and increases earnings guidance
Frasers Group has recorded a spike in full-year profits and upped its earnings guidance for its current financial year.
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News
Frasers rescues Missguided from administration as boss Murray shakes up leadership team
Frasers Group has bought collapsed online fashion operator Missguided out of administration for £20m.
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News
Mike Ashley’s Frasers Group takes $30m hit on sale of US businesses
Frasers Group has sold its two businesses in the US in a $70m (£55.7m) deal.
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Data
Data: The 15 most improved retailers for gender pay equality 2022
Retail Week ranks the top-performing and most improved retailers for gender pay equality this year.