Sports Direct makes African debut with two new stores in Kenya
Through a strategic partnership with Hudson Group, Sports Direct has opened two stores in Kenya’s capital Nairobi at the Sarit Centre and Galleria Mall.
The retailer said the two openings mark “a major milestone” in Sports Direct’s global expansion plans, “bringing its multi-brand retail proposition to a new market and driving forward its ambition to become the number one sports retailer internationally”.
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