Mike Ashleyâs Sports Direct is the UKâs largest sports goods retailer, operating around 715 stores worldwide with more than 500 in the UK. Retail Week provides news, analysis, features and opinion about Sports Direct and the sports and leisure sector.
Frasers Group has pulled its Sports Direct Membership after just 12 months as it integrates the programme into its Frasers Plus offer.
Former Frasers Group managing director of sport Ger Wright has joined New Balance as its vice president of sales for Europe, Middle East and Africa.
Frasers Group reiterated its full-year outlook this week, despite revealing that âtough market conditionsâ had hit sales within its UK retail businesses.
Weâve gathered a panel of experts from Adland to deliver their verdict on some of the biggest retailer adverts of 2025.
Sports Direct has teamed up with several sporting legends, including Lionesses Michelle Agyemang and Lauren James, for its 2025 winter campaign.
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