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Sports Direct

Mike Ashley’s Sports Direct is the UK’s largest sports goods retailer, operating around 715 stores worldwide with more than 500 in the UK. Retail Week provides news, analysis, features and opinion about Sports Direct and the sports and leisure sector.

Sports Direct

Latest news and insight on Sports Direct from Retail-Week.com

News
Frasers Group launches premium Slazenger spin-off fashion label
2026-04-17T12:00:00+01:00By Aoife Morgan
Frasers Group has reimagined its sports brand Slazenger with the launch of Off-Court, a premium fashion label.
Chart of the Week
Chart: Vinted now has more customers in the UK than all but two fashion brands
2026-02-10T00:01:00+00:00By George Arnett and Aoife Morgan
Data from platform SpendMapper, shared exclusively with Retail Week, suggests that the secondhand trading platform had 17 million customers in 2025, with Next and Primark the only fashion brands with more
News
Frasers Group acquires majority shareholding in Italian retailer
2026-02-05T14:50:00+00:00By Megan Robinson
Frasers Group has entered a strategtic partnership by acquiring a majority sharedholding in an Italian retailer as it continues with European expansion.

More on Sports Direct

Sports Direct membership folded into Frasers Plus

2026-01-16T16:44:00+00:00By Aoife Morgan

Frasers Group has pulled its Sports Direct Membership after just 12 months as it integrates the programme into its Frasers Plus offer.

Former Frasers Group Sports MD joins New Balance

2026-01-08T12:49:00+00:00By Aoife Morgan

Former Frasers Group managing director of sport Ger Wright has joined New Balance as its vice president of sales for Europe, Middle East and Africa.

Acquisitions, softer trading and green shoots in luxury – key takeaways from Frasers’ results
2025-12-04T16:48:00+00:00By Aoife Morgan
Reviewed: The best retailer Christmas adverts of the year
2025-11-17T07:00:00+00:00By Ellis Hawthorne
Sports Direct enlists sporting legends for 2025 Christmas ad
2025-11-04T16:41:00+00:00By Aoife Morgan
Frasers CCO: Elevate will be ‘one of the largest retail media networks’ in the UK by 2028
2025-10-20T06:21:00+01:00By Hugh Radojev

Sports Direct unveils latest ‘elevated’ flagship in Liverpool
2025-10-17T16:56:00+01:00By Aoife Morgan
Frasers Group expands into agentic AI commerce
2025-10-17T06:19:00+01:00By Aoife Morgan
Frasers Group profits rise but Budget costs pose challenge
2025-07-17T06:20:00+01:00By George MacDonald
Sports Direct reported to the regulator for pricing practices
2025-06-06T05:59:00+01:00By Ellis Hawthorne

All Sports Direct content from Retail-Week.com

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