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Sports Direct

Mike Ashley’s Sports Direct is the UK’s largest sports goods retailer, operating around 715 stores worldwide with more than 500 in the UK. Retail Week provides news, analysis, features and opinion about Sports Direct and the sports and leisure sector.

Sports Direct

Latest news and insight on Sports Direct from Retail-Week.com

News
Frasers Group builds stake in Under Armour
2026-10-06T14:55:00+01:00By George MacDonald
Frasers Group has amassed a stake in US-based sports apparel and equipment giant Under Armour.
News
Frasers Group says Sports Direct advert ban is ‘fundamentally wrong’
2026-09-02T06:32:00+01:00By Megan Robinson
Frasers Group on behalf of Sports Direct has released a statement calling the Advertising Standards Authority’s (ASA) ban on its advert “fundamentally wrong” and is contesting it “fully”.
Chart of the Week
Raising business rates on warehouses would hit traditional retailers harder than Amazon
2026-08-03T15:28:00+01:00By Francisco Uranga
Andy Burnham floated a higher business rate on warehouses to charge online giants to fund the high street support. The data shows the largest bills would fall on traditional retailers instead.

More on Sports Direct

Q&A: Sports Direct’s Michael Murray talks Dublin flagship, international ambitions and Andy Burnham

2026-07-28T16:05:00+01:00By Aoife Morgan

It’s been a busy week for Frasers Group chief executive Michael Murray, between the retail giant’s takeover attempt of Hugo Boss and Sports Direct opening its highly anticipated Dublin flagship.

International growth bolsters Frasers revenue despite weaker UK sports sales

2026-07-16T06:31:00+01:00By George Arnett

The owner of Sports Direct and Flannels saw international revenue growth of 59.2% in its results for the 52 weeks ended April 26, 2026.

Accent Group rejects Frasers’ ‘materially inadequate’ takeover bid
2026-06-29T13:23:00+01:00By Aoife Morgan
Frasers Group launches takeover bid for Australian retail group
2026-06-15T06:37:00+01:00By George Arnett
Sports Direct partners with Zapp for World Cup 2026 merch ahead of the tournament
2026-06-10T15:18:00+01:00By Aoife Morgan
Sports Direct opens first Finland flagship in Nordics debut
2026-06-01T06:36:00+01:00By Hugh Radojev

Mike Ashley admits orchestrating filming that ousted JD Sports’ Peter Cowgill
2026-05-11T06:10:00+01:00By Ellis Hawthorne
Frasers Group launches premium Slazenger spin-off fashion label
2026-04-17T12:00:00+01:00By Aoife Morgan
Chart: Vinted now has more customers in the UK than all but two fashion brands
2026-02-10T00:01:00+00:00By George Arnett and Aoife Morgan
Frasers Group acquires majority shareholding in Italian retailer
2026-02-05T14:50:00+00:00By Megan Robinson

All Sports Direct content from Retail-Week.com

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