All Marketing & branding articles – Page 14
-
GalleryInside NYX’s Barbie beach club in Covent Garden
A week before the release of the highly anticipated Barbie movie, makeup and beauty brand NYX has opened its Barbie beach club pop-up store in Covent Garden, London.
-
NewsExclusive: Selfridges to host ‘immersive joyride’ for Barbie movie
Selfridges London is to “turn pink” in honour of the upcoming release of Barbie: The Movie.
-
AnalysisAre fashion influencers still influential in 2023?
With several fashion brands including Boohoo and Abbott Lyon naming influencers and celebrities as brand ambassadors, collection designers, and in PrettyLittleThing’s case creative directors, influencers have certainly stolen the show in recent years.
-
NewsTikTok opens first pop-up shop on Oxford Street
TikTok has opened its first pop-up shop on London’s Oxford Street to showcase the range of brands and creators selling on the platform
-
NewsM&S launches members’ prices for Sparks loyalty scheme
Marks & Spencer has become the latest retailer to offer lower prices to members of its loyalty scheme.
-
Opinion‘Morrisons often delights in swimming against the tide’
Morrisons chief customer and marketing officer Rachel Eyre on the return of the More Reasons campaign, almost two decades since it was last used
-
NewsScrewfix takes rapid delivery service to TV with new campaign
Screwfix is launching a promotional campaign for its 60-minute rapid delivery service, Screwfix Sprint.
-
NewsJohn Lewis hires creative agency to deliver Christmas and loyalty campaigns
John Lewis Partnership has partnered with Saatchi & Saatchi as its new creative marketing partner for John Lewis, John Lewis Financial Services and Waitrose.
-
Opinion‘Battle for data will be the battle for the bottom line in grocery’
The companies that emerge the strongest from the current downturn will shape a new data and insight paradigm, argue McKinsey’s Anita Balchandani and Samantha Phillips
-
NewsWatch: Pets at Home unveils rebrand and ad campaign
Pets at Home has debuted a new look and fresh advertising campaign that “brings together all elements of its business”.
-
NewsMarks & Spencer extends price lock as shoppers prioritise value
Marks & Spencer is extending its price lock campaign as demand for value for money remains “top of the list” for shoppers.
-
NewsJohn Lewis wins court dispute over ‘Excitable Edgar’ the dragon Christmas ad
John Lewis has won a court case in which a children’s author claimed the retailer had stolen one of her designs for its Edgar the dragon Christmas advert.
-
AnalysisJacqueline Gold: The retail mould-breaker who changed the high street
Jacqueline Gold, who made Ann Summers one of the best-known brands in retail, died last week. Here we pay tribute to her legacy.
-
Innovation of the WeekInnovation of the Week: Ocado broadens retail media opportunities with new partnership
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts.
-
Opinion‘Can you be sure that AI will capture who you are and what customers like about you?’
Trying to distil the essence of a brand can be tricky, even for a human, let alone an artificial intelligence, cautions Kantar’s Tom Lees
-
NewsIn the Style founder Frisby wins High Court case
In The Style founder Adam Frisby has won a High Court battle with Paul Clements – who claimed the In The Style brand name and concept was his creation.
-
Opinion‘As margin pressure builds, retail media businesses offer chance to drive high returns’
Retail media networks are one of the fastest growing media sectors in Europe and offer a significant opportunity, say McKinsey’s Anita Balchandani and Craig Macdonald
-
AnalysisAnalysis: How The Range went from market stall origins to cracking UK’s top 30 retailers
In Retail Week’s recent ranking of who the top 30 retailers in the UK will be by 2026, The Range and Adidas were the two new entries that are set to take the 28th and 30th spot respectively.
-
AnalysisThe White Company, Matalan and ProCook reveal marketing strategies for the year ahead
The White Company chief creative officer Mark Winstanley, Matalan omnichannel marketing director Jeff Howarth and ProCook chief marketing officer Angela Porter have spoken to Retail Week about why offline marketing remains critical in a new report out today
-
NewsMarks & Spencer partners with artist Yinka Ilori for carrier bag design
Marks & Spencer has partnered with artist and former M&S Moorgate worker Yinka Ilori to launch the most “stylish and durable carrier bag to date”.