‘John Lewis ad has started a conversation, but I’m not sold just yet’
By 
Lynne Deason2024-09-23T13:47:00
The splash made by John Lewis’ new advert is testament to the retailer’s influence, but it needs to be easier for people to understand the message, believes Kantar’s Lynne Deason
John Lewis has fired the gun on the golden quarter advertising race. It’s a wise move for the retailer to get things going early this year - its direct competitors are in a strong position and John Lewis needs to make the brand feel more meaningful and relevant to more people.
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