John Lewis premieres ‘Never Knowingly Undersold’ ad in early start to Christmas campaign

John Lewis Never Knowingly Undersold marketing campaign image of store window

Department store business John Lewis has unveiled the first in a series of golden quarter adverts, designed to highlight its value-for-money stance and ignite affection for the brand’s “rich heritage”.

The John Lewis ad and accompanying print campaign are described as the retailer’s biggest-ever marketing campaign.

 

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