All Marketing & branding articles – Page 15
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NewsCo-op appoints former N Brown exec Kenyatte Nelson
Kenyatte Nelson, non-executive director at the British Retail Consortium and former chief brand officer at N Brown Group, will join the Co-op this month as chief membership and customer officer.
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AnalysisAnalysis: The most unexpected retail TikTok stars of 2022
From trendy sportswear brands like Gymshark to cutting-edge tech giants like Apple, some retailers are social media naturals that grow from the moment they arrive on TikTok, whereas others have to work a little harder to win their audience.
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AnalysisThe Retail Week quiz of the year 2022
It was another year of turbulence and triumph for retail in 2022 – but how much of it do you remember?
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Retail VoiceHow retailers can tap into Gen-Z’s values-focused mindset
Gen Z is ushering in a whole new era of values-based shopping, according to Pinterest’s Grace MacDonald.
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AnalysisThe Retail Inn: How brands are using hotels as a shop window
The Retail Inn: How brands are using hotels as a shop window
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AnalysisReview: Retail’s best Christmas adverts 2022
Is it a turkey or a Christmas cracker? Retail Week has assembled an esteemed panel of judges to deliver their verdict on a selection of retail’s biggest Christmas adverts this year.
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NewsBurberry unveils new British brand focus as profits and sales grow
Burberry has said it will refocus its branding on its British heritage under chief creative officer Daniel Lee, as sales and adjusted profits grew in the first half of the year.
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VideoWatch: Kevin the Carrot is left 'Home Alone' in Aldi Christmas ad
Kevin the Carrot returns for Aldi’s Christmas advert in a parody of the film Home Alone.
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VideoWatch: John Lewis Christmas ad puts spotlight on helping children in care
John Lewis’ Christmas ad follows the story of a couple fostering a child at Christmas, following the launch of its commitment to help children in care.
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VideoWatch: Sports Direct signs football legends for Christmas ad
Sports Direct has enlisted a roster of football legends for its Christmas advert.
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VideoWatch: Tesco Christmas ad spoofs political broadcast, but with promises it can keep
Supermarket giant Tesco has touched on the ongoing the UK’s cost-of-living crisis and political turmoil in its satirical Christmas advert, urging customers to #StandFor Joy” this festive season.
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VideoWatch: Boots teams up with TikTok and Meta for Christmas campaign
Boots’ Christmas advert brings a message of “joy for all” amid the cost-of-living crisis.
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Retail VoiceWhy retailers need to listen, not shout
With Christmas creeping ever closer, Adobe’s Suzanne Steele explains what consumers really want from retailers this festive season is empathy
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NewsMarks & Spencer deploys 'virtual influencer' to showcase trends and style tips
Marks & Spencer has created a ‘virtual influencer’ to “bring product ranges to life” through its Instagram account.
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NewsWhite Stuff swings to the black after 'quietly rebranding' business
White Stuff has returned to profit following a branding overhaul last year.
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VideoWatch: Very ad highlights credit offer to help families fund Christmas
Very has launched its festive advert aiming to help families afford Christmas amid the cost-of-living crisis.
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NewsRetailers to splurge record £446m on golden quarter advertising
Retailers are taking their marketing and advertising spending to record levels this golden quarter, as the deepening cost-of-living crisis forces customers to cut discretionary purchases.
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NewsMarks & Spencer rolls out Sparks loyalty scheme internationally
Marks & Spencer is launching its Sparks loyalty programme into big overseas markets including India and the US.
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Retail VoiceHow retailers can stand out for what they stand for
Brands should focus on inspiring and not interrupting, says Pinterest’s Tim Woollias, who takes a look at three retailers who have used inspiration to boost sales
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AnalysisResearch: Marketing spend on PPC, TikTok and TV will rise in 2023, 57 CEOs reveal
Digital channels will dominate marketing spend next year, while TikTok gains on its social rivals and TV advertising attracts investment, the UK’s leading CEOs reveal in Retail Week’s strategic outlook report Retail 2023