All Marketing & branding articles – Page 12
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GalleryIn pictures: The most eye-catching Christmas shop windows
Escapism and the feelgood factor feature strongly in this year’s store Christmas windows in a year that has been difficult for many people.
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Retail VoiceFive steps to successful brand collaboration
From maintaining clear communication to measuring success, Foot Anstey’s Alexandra Hammond looks at the best ways to partner with other businesses
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Innovation of the WeekAmazon teams up with Meta and Snap for seamless social shopping
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts.
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VideoWatch: Tesco captures excitement of lead-up to Christmas in new ad
Tesco has unveiled its new Christmas advert for 2023, capturing the excitement of the lead-up to the big day.
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Opinion‘The Body Shop could be a lean, green retail machine once again’
One of retail’s great disruptors, The Body Shop under new ownership has a chance to win over a new generation of consumers
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NewsDr Martens names chief brand officer in newly created role
Dr Martens has appointed its non-executive director Ije Nwokorie to the newly created role of chief brand officer, effective from February 1, 2024.
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VideoWatch: Amazon celebrates friendship in ‘joyful’ Christmas ad
Ecommerce giant Amazon has released ‘Joy Ride’, its UK Christmas ad celebrating life-long friendship.
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AnalysisGolden quarter: How retailers are preparing for another cash-strapped Christmas
With the macroeconomic environment looking gloomier than ever, we spoke to some of the UK’s biggest retailers to get their take on whether this year’s festive season will be feast or famine.
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VideoWatch: The Works launches first-ever Christmas TV ad
The Works has launched its first Christmas brand campaign including its first Christmas TV ad.
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VideoWatch: The retail Christmas advert round-up
No sooner had the pumpkins and Halloween costumes been removed from the shelves, than several retailers launched their Christmas campaigns.
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VideoWatch: Sainsbury’s TV ad answers the big Christmas question
Sainsbury’s has released its Christmas ad, which sees staff answer a child’s “big question” about Santa with the help of singer Rick Astley.
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VideoWatch: Waitrose celebrates ‘the good stuff’ in new Christmas advert
Waitrose has released its Christmas advert highlighting the role food and drink play in people’s festivities.
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AnalysisCan Asos boss really put the retailer back in fashion?
As Asos reported yet another trading period of deepening losses and declining revenue, Retail Week explores if boss José Antonio Ramos Calamonte can put the brand back in fashion
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VideoWatch: Asda launches Christmas campaign with Michael Bublé
Asda has released its 2023 Christmas advert teaser with singer Michael Bublé in a starring role.
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VideoWatch: M&S unveils ‘humorous and irreverent’ Christmas ad
Marks & Spencer has released its clothing and home Christmas ad with a humorous take on the “honest truth” of Christmas.
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VideoWatch: Very reveals new brand platform in ‘joyful’ Christmas advert
Very has unveiled its new brand platform “let’s make it sparkle” by releasing a “joyful” Christmas advert.
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VideoWatch: Argos debuts Christmas advert with toys at forefront
Argos has released its 2023 Christmas ad featuring returning toy characters Connie and Trevor.
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AnalysisBlack Friday: Retailers confident of festive boost despite consumer caution
After one of the roughest years for consumer confidence on record, retailers are entering the golden quarter on less sure footing than ever.
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NewsAsda poaches Aldi director for head of marketing role
Supermarket giant Asda has poached former Aldi marketing director Adam Zavalis to help “deliver outstanding quality products at incredible prices” for UK consumers.
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NewsDreams launches £4m ad campaign with Gillian Anderson
Dreams has launched a £4m advertising campaign featuring actress Gillian Anderson.