The return of Asda’s Rollback prices is a big moment for the grocer as it seeks to regain a once unchallenged reputation for value for money. Retail Week visited Asda’s Stockton supercentre to see how the Rollback launch was executed
Grocer Asda last week launched its most significant price campaign in years, including the reintroduction of Rollback reductions as part of a wider switch to a lower Asda Price positioning.
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