All Marketing & branding articles – Page 18
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Analysis
Analysis: How retailers can target Generation Z
Gen Z, who have never known a life without social media or iPhones, will make up almost a third of the global population this year. Does your brand really know how to market to them?
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Analysis
Analysis: What happens when retailers get political?
Retailers have traditionally remained neutral on political and societal issues, but times are changing. Should your brands take a stance on contentious matters?
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News
Ted Baker to ape streetwear brands with monthly drops
Ted Baker is set to launch monthly ‘drops’, releasing a limited run of product for just 48 hours every month.
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Retail Voice
Changes to Google Shopping: what you need to know
On January 31, Google imposed new requirements for price comparison websites operating within its Comparison Shopping Service (CSS) programme. Here’s how it affects UK retailers.
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News
Boots poaches Aldi director to bolster marketing team
Boots has snapped up Aldi’s marketing director Adam Zavalis as its new director of brand and communications.
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News
Aldi extends Team GB Olympic partnership beyond Paris 2024
Aldi has extended its partnership with the British Olympic team by pledging to sponsor it beyond the 2024 games in Paris.
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News
Mahabis' new owners ditch Facebook, focus on high street
Following YYX Capital’s acquisition of Mahabis, the co-founder of the investment group, James Cox, has unveiled his plans to grow the start-up into a ”£100m business”.
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Opinion
Opinion: Ethical consumerism has gone from fad to mainstream
Another Veganuary is upon us, where those who know the difference between a vegan and a Venusian try to add more of the green side to their diet for at least a month.
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Video
Watch: Tesco enlists Mr Blobby to mark centenary year
Tesco is marking 100 years in business by enlisting Mr Blobby to push their new slogan: ‘Prices that will take you back’.
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Opinion
How can retailers take advantage of blockchain?
Oracle's Antony Welfare explores the role of the Retail Blockchain Consortium in advancing innovative new tech within the retail supply chain.
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Opinion
Opinion: How Iceland made the most successful Christmas ad of all time
It’s the question everyone keeps asking me: how did Iceland come to make the most successful Christmas ad of all time?
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Retail Voice
Understanding the forces that shape consumer behaviour
Behavioural economics has all the answers when it comes to making a significant difference to the success of campaigns, new product launches and customer loyalty.
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Retail Voice
Three ways to meet the expectations of connected consumers
Find out how retailers can ensure the in-store experience is both engaging and memorable for shoppers
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Video
Watch: Co-op becomes last grocer to launch Christmas ad
The Co-op has become the last major grocer to launch its Christmas ad as part of a £19m festive giveaway to thousands of communities across the UK.
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Opinion
Iceland ad shows being on point beats being on screen
There was a time when having Christmas advert banished from TV would have been a sucker punch to festive sales.
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Analysis
Analysis: Has Black Friday passed its peak?
Shoppers were apparently reluctant to splash their cash on Black Friday this year, which also brought a polarised performance from bricks-and-mortar stores and online.
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News
Waitrose cuts back on Tesco price-matching
Waitrose & Partners has scaled back a price-matching scheme with Tesco.
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Analysis
Kiddicare founder plots more deals after tech start-up sale
Having built and sold one retail business, entrepreneur Scott Weavers-Wright has done the same again – this time with a tech start-up.
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Cartoon
Retail cartoon: John Lewis and Sir Elton step into Christmas
Patrick Blower’s take on John Lewis’ must-see Christmas advert, which this year stars Sir Elton John.