All Marketing & branding articles – Page 21
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Analysis
Analysis: How retailers can create a digital culture
In this exclusive extract from his new book, 100 Practical Ways to Improve Customer Experience, Martin Newman highlights how businesses can stay relevant in the new environment.
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News
B&Q changes loyalty scheme as part of low-prices push
B&Q is to make changes to one of its loyalty schemes as it adopts an overt ‘everyday low prices’ strategy.
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Opinion
Graze CEO: Staying distinctive in a sea of brands
As snack foods retailer Graze ditches its brown packaging in favour of a new vibrant rebrand, chief executive Anthony Fletcher insists it is important to keep branding moving.
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Cartoon
Retail cartoon: John Lewis crosses its fingers for revamp
Patrick Blower’s take on the biggest revamp of stores in John Lewis’ history.
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News
John Lewis sets out vision as profits shrink
John Lewis has revealed its strategy for the coming years and admitted its first-half profits will be “close to zero”.
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Analysis
Analysis: Five ways Carpetright aims to get back on track
Floorcovering specialist Carpetright has capped a torrid year with £70.5m of pre-tax losses.
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Opinion
CEOs' guide to crisis communications – five golden rules
Data breaches – as suffered by Dixons Carphone this week – rarely end well for CEOs, for company valuations and for the brands which are engulfed by them.
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Cartoon
Retail cartoon: Lush kicks up a stink
Retail Week cartoonist Patrick Blower’s take on Lush’s controversial #SpyCops campaign
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News
AO overhauls top team ahead of brand and services push
Electricals etailer AO World has reshaped its top management as it seeks to make the most of existing business strengths and chase new opportunities.
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Opinion
Opinion: Lush #SpyCops campaign has whiff of folly
From a retailer’s perspective, Lush’s #SpyCops campaign had disaster written all over it from the moment it went live.
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News
Lush slammed over 'anti-police' #SpyCops campaign
Lush has been slammed by shoppers and members of the police for a campaign aimed at raising awareness of the “spy cops” scandal.
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News
Mall owner Intu tests e-games and AI in tech tie-ups
Shopping centre group Intu has linked with seven start-ups to try new ways of complementing bricks and mortar with digital technology.
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Analysis
As GDPR goes live, how ready are retailers?
The General Data Protection Regulation comes into effect on Friday. Retail Week takes a look at retailers’ readiness.
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Analysis
Digital advertising: Make the most of display
Digital advertising will make up half of all ad spend by 2020, advertising agency Magna Global forecasts, and display is an integral part of that.
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Analysis
How chatbots have brought Marks & Spencer to a new audience
In a fast-paced digital environment where the competition is just one click away, offering a great customer experience is important.
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News
Sainsbury’s ploughs £150m into new round of price cuts
Sainsbury’s has initiated a new round of price cuts which it says should reduce the price of an average family shop by 8%.
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Retail Voice
Democratising data analytics through automation
In the past, data analytics was the preserve of big business, reserved for those that could afford technology costing thousands of pounds and had the budget to employ teams of data scientists.
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Analysis
Analysis: Are you targeting the wrong customer?
In this data-rich era, retailers should theoretically be able to identify and target their customers like never before. But is this happening?