All Marketing & branding articles – Page 22
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Retail Voice
How decentralised tech prevents damaging data breaches
Most people will remember reading about the Equifax data breach reported in September 2017.
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Retail Voice
Sharing the cost of data analytics with your peers
Just as retailers are coming under intense pressure to get closer to their customers, marketing budgets are being squeezed.
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Retail Voice
Creating a single customer view in the era of GDPR
With GDPR soon to be upon us, retailers need to understand the big changes it will bring to the way they use and analyse customer data.
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Retail Voice
Data collaboration and the new era of customer insight
The benefits of holding data are well understood, with McKinsey research revealing retailers that leverage its full power could increase operating margins by up to 60%.
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Analysis
Analysis: Five things retailers can learn from Greggs
Traditionally known as a high street baker, Greggs has transformed its business model since 2013, when it ushered in a new strategy.
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Analysis
Watch: Six of retail's best digital marketing campaigns
Retail Week shares inspiration from some of the best digital marketing campaigns across the sector.
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News
Aldi advert banned for 'promoting alcohol' to children
Aldi has defended one of its Christmas adverts featuring Kevin the Carrot after it was banned for “promoting alcohol” to under-18s.
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News
Aldi Nord and Aldi Süd step up cooperation
The two operating divisions of European discount giant Aldi are to tighten co-operation across their regions.
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News
Poundland ‘naughty elf’ campaign banned by regulator
Poundland’s risqué Christmas ad campaign must not appear on social media sites in its current form, the Advertising Standards Authority (ASA) has ruled.
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News
M&S teams up with Clubcard legends for customer insight
Marks & Spencer has drafted in Tesco Clubcard legends Edwina Dunn and Clive Humby to improve customer understanding and personalisation.
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Analysis
Retail Week Live: Is it time for a discounting detox?
If there was one overarching trend to emerge from retail’s Christmas 2017, it was discounting.
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News
Co-op unveils £50m post-Christmas price cuts
The Co-op is to cut prices by £50m in the latest salvo in the grocery value wars.
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Analysis
NRF 2018: Brand rebellion, AI and authenticity
From creating selfie-worthy in-store experiences, to brands becoming “allergic” to retailers, to radical transparency, there was plenty to discuss at NRF’s annual conference.
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News
Selfridges posts record Christmas as stores draw shoppers
Selfridges has unveiled a record Christmas performance, highlighting the polarised fortunes of department stores over the peak trading period.
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Opinion
Opinion: Did the blockbuster Christmas ads work?
Love or hate them, Christmas ads are the UK’s Super Bowl commercial. And big bucks are involved, too.
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News
Marks & Spencer overhauls top marketing team
Marks & Spencer has unveiled a marketing department restructure as part of the latest phase of its transformation push.
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News
Tesco retreats on Clubcard changes after angry reaction
Tesco has delayed changes to its Clubcard loyalty scheme after customers reacted with outrage.
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Opinion
Opinion: Leaders will make a real difference in 2018
Retail’s challenges are not new. How managers meet the challenges will separate winners and losers in the new year, argues former Asda boss Andy Clarke.
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Analysis
Could FMCG ads on Amazon's Alexa change search forever?
Amazon has held talks with several brands to allow greater promotional opportunities on its Alexa voice platform. PlanetRetail RNG senior editor Howard Lake looks at the implications.
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News
Poundland’s X-rated Elf tweets to be probed by ASA
The Advertising Standards Agency (ASA) has launched an investigation into Poundland’s lewd ‘Elf on the Shelf’ Twitter campaign.