All Marketing & branding articles – Page 24
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Retail VoiceThree ways direct mail can help win consumers over
Far from being outdated, direct mail is the perfect way to satisfy customer expectations and also drive sales, says Precision Proco chief executive Jon Bailey.
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Retail VoiceSix tips for performance marketing in a tech-focused future
With online shopping continuing to shine as more restrictions are put in place daily and bricks-and-mortar store visits suffer, it is important to ensure your performance marketing strategy and agency infrastructure are best placed for the digital future we are facing.
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NewsMarks & Spencer reports early surge in Christmas spending searches
Marks & Spencer has recorded rocketing searches for Christmas products on its website, reinforcing industry views that shoppers may spend early this festive period.
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AnalysisTV or TikTok? Where should marketers spend their budget right now?
Marketing teams have been met with a tough challenge throughout the pandemic as consumers’ lives and behaviours change. Retail Week explores how best to reach customers right now.
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NewsDigital retailers appointed to bolster BRC board in changing landscape
Two digital retail leaders have joined the board of trade body the BRC, bringing key experience as the organisation adapts to the continuing Covid emergency and the rise of online shopping.
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NewsMarks & Spencer spotlights extended returns ahead of uncertain Christmas
Marks & Spencer is promoting its extended returns policy as retail’s golden quarter kicks off in unsettled trading conditions.
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VideoWatch: Dunelm inspired by lockdown ‘home truths’ for new campaign
Homewares retailer Dunelm has launched a new ad campaign inspired by its customers’ “home truths” during lockdown.
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Opinion‘Data is one of the biggest opportunities still available in retail’
Brands and retailers have an opportunity to pause and listen to what their customers want before blindly marketing products at them, says Sarah Curran-Usher.
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NewsGoogle and Pinterest up the ante to drive festive sales online
Google and Pinterest have launched respective innovations on their platforms in a bid to drive retail sales online during the Golden Quarter.
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AnalysisHow retail changed my life: M&S’ Sharry Cramond – from council estate to dream job
When Sharry Cramond was growing up on a council estate in central Scotland she never dreamed that she would work for some of the biggest names in global retail.
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OpinionIan Shepherd: ‘Don’t wall off data inside the marketing department’
In more than one high street retailer I’ve heard the same thing. “Oh, yes, we do data science stuff – it’s over there in the marketing department where we decide who to email”.
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AnalysisConsumer 2021: Five ways to get the future shopper spending more with you
The way people shop has undergone a total transformation this year with retailers having to take heed and step up. Retail Week scrutinises the business characteristics required by retailers to cater for the new consumer.
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Retail VoiceConsumer 2021: How must retailers adapt to changing customer journeys?
With consumer confidence struggling to get back on its feet in this post-pandemic world, it’s more important than ever to examine how shoppers find, choose and interact with retailers, says Reputation.com’s Anthony Gaskell.
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NewsM&S marks rewards app milestone with ‘free shopping’ promotion
There have been approximately 1 million new downloads of Marks & Spencer’s Sparks loyalty app since its relaunch eight weeks ago.
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NewsMorrisons poaches Sainsbury’s Rachel Eyre as new customer and marketing boss
Morrisons has poached Sainsbury’s Rachel Eyre as its new chief customer and marketing officer.
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NewsWatch: B&Q launches new ‘Build a Life’ campaign
B&Q has launched its latest campaign “Build a Life”, which marks a new creative direction for the retailer.
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NewsFreemans marks relaunch as ‘digital department store’ with first prime-time TV campaign
Home-shopping specialist Freemans has rebranded and relaunched, and is marking the shift with a marketing campaign that includes TV.
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Opinion‘How to navigate the future of shopping on social media’
As Walmart and Microsoft make moves to buy TikTok, Lena Roland, managing editor, WARC Knowledge at WARC, sets out how businesses can navigate the challenges and seize new opportunities in the world of shoppable media
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Opinion‘Walmart’s TikTok interest is $30bn worth of evidence that retail has changed forever’
If ever something deserved an exclamation mark, it was the news that retail powerhouse Walmart hopes to snap up video-sharing social media network TikTok in a deal worth as much as $30bn.
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Opinion‘After restaurants’ beanfeast, it’s time to launch Shop Out to Help Out’
Rishi Sunak’s Eat Out to Help Out scheme has been a huge success, for which the chancellor deserves credit. Retailers should find ways to replicate it.