All Marketing & branding articles – Page 28
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AnalysisAnalysis: Who's won retail's Christmas ad battle?
The battle for the best Christmas ad is well and truly underway. Two advertising supremos sift the turkeys from the crackers.
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AnalysisBlack Friday – what retailers should expect this year
Black Friday has transformed UK retail in the run-up to Christmas in recent years.
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VideoWatch: John Lewis unveils Elton John Christmas ad
John Lewis & Partners has launched its Christmas campaign featuring Elton John and the piano he was given as a little boy.
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AnalysisGeolocation: how location tech can transform retail
Retail Week looks at how to use location-based technology to better target and serve customers and explore what is possible.
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AnalysisMarginal uplift in demand for Black Friday deals
More than a fifth of consumers plan to snap up Black Friday deals this year, which is only a marginal increase on last year.
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VideoWatch: M&S focuses on 'must haves' in festive fashion ad
Marks & Spencer has drafted in ambassadors Holly Willoughby and David Gandy to take centre stage in its clothing and home Christmas ad campaign.
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VideoWatch: Sainsbury's ad bids to capture 'emotion' of Christmas
Sainsbury’s has lifted the curtain on its Christmas advert as it aims to capture the “passion, emotion and excitement” of the festive season.
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NewsAlibaba’s Singles’ Day sales top $30bn in record performance
Alibaba’s Singles’ Day promotional extravaganza generated sales of $30.8bn, 27% ahead of last year’s total.
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VideoBoux Avenue unveils fairytale-themed Christmas advert
Lingerie retailer Boux Avenue has revealed its Christmas campaign, the fairy tale-inspired #BouxEverAfter.
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NewsBoots unveils the mother of Christmas adverts
Boots has launched its Christmas advert, which focuses on a mother-daughter relationship and includes a reworking of a Robbie Williams classic.
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Retail VoiceWhy store fulfilment is marketing's next great frontier
It’s time fulfilling stores was approached as a marketing challenge just as much as an operations challenge.
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OpinionHow to survive in the connected age
In the age of the connected consumer what does a modern, successful company look like?
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NewsTed Baker unveils its first-ever advert
Ted Baker is launching its first-ever advert this month, with the campaign running across physical, social, print and online.
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AnalysisAnalysis: The murky world of influencer marketing
Influencer marketing is big business, with everyone from fashion retailer Boohoo to Marks & Spencer turning to social media titans. But what are the risks?
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NewsB&Q turns its back on Black Friday promotions
DIY giant B&Q will not take part in the Black Friday promotional extravaganza this year.
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VideoWatch: Very launches animated Christmas advert
Very has unveiled its Christmas advertising campaign, which features a schoolgirl, Elsie, who dreams of being an astronaut.
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OpinionConsider these caveats concerning blockchain technology
At Oracle, we are extremely interested in the current and future state of blockchain in retail and consumer packaged goods (CPG) supply chains.
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OpinionHow to connect with consumers who want to be forgotten
Consumers want to disengage from irrelevant and impersonal communications – the key to keeping their attention is personalisation
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OpinionOpinion: Customers will hold irresponsible retailers to account
There is serious commercial and reputational risk to not addressing social responsibility head on. But for most retailers it is frequently treated as a tick-box exercise.
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InterviewInterview: Ray Kelvin on Ted Baker's 30th anniversary
High street darling Ted Baker turns 30 this year. In three decades it has suffered no major setbacks, never issued a profit warning and made no big redundancy rounds.