All Marketing & branding articles – Page 31
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Retail VoiceData collaboration and the new era of customer insight
The benefits of holding data are well understood, with McKinsey research revealing retailers that leverage its full power could increase operating margins by up to 60%.
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AnalysisAnalysis: Five things retailers can learn from Greggs
Traditionally known as a high street baker, Greggs has transformed its business model since 2013, when it ushered in a new strategy.
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AnalysisWatch: Six of retail's best digital marketing campaigns
Retail Week shares inspiration from some of the best digital marketing campaigns across the sector.
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NewsAldi advert banned for 'promoting alcohol' to children
Aldi has defended one of its Christmas adverts featuring Kevin the Carrot after it was banned for “promoting alcohol” to under-18s.
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NewsAldi Nord and Aldi Süd step up cooperation
The two operating divisions of European discount giant Aldi are to tighten co-operation across their regions.
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NewsPoundland ‘naughty elf’ campaign banned by regulator
Poundland’s risqué Christmas ad campaign must not appear on social media sites in its current form, the Advertising Standards Authority (ASA) has ruled.
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NewsM&S teams up with Clubcard legends for customer insight
Marks & Spencer has drafted in Tesco Clubcard legends Edwina Dunn and Clive Humby to improve customer understanding and personalisation.
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AnalysisRetail Week Live: Is it time for a discounting detox?
If there was one overarching trend to emerge from retail’s Christmas 2017, it was discounting.
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NewsCo-op unveils £50m post-Christmas price cuts
The Co-op is to cut prices by £50m in the latest salvo in the grocery value wars.
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AnalysisNRF 2018: Brand rebellion, AI and authenticity
From creating selfie-worthy in-store experiences, to brands becoming “allergic” to retailers, to radical transparency, there was plenty to discuss at NRF’s annual conference.
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NewsSelfridges posts record Christmas as stores draw shoppers
Selfridges has unveiled a record Christmas performance, highlighting the polarised fortunes of department stores over the peak trading period.
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OpinionOpinion: Did the blockbuster Christmas ads work?
Love or hate them, Christmas ads are the UK’s Super Bowl commercial. And big bucks are involved, too.
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NewsMarks & Spencer overhauls top marketing team
Marks & Spencer has unveiled a marketing department restructure as part of the latest phase of its transformation push.
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Tesco retreats on Clubcard changes after angry reaction
Tesco has delayed changes to its Clubcard loyalty scheme after customers reacted with outrage.
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OpinionOpinion: Leaders will make a real difference in 2018
Retail’s challenges are not new. How managers meet the challenges will separate winners and losers in the new year, argues former Asda boss Andy Clarke.
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AnalysisCould FMCG ads on Amazon's Alexa change search forever?
Amazon has held talks with several brands to allow greater promotional opportunities on its Alexa voice platform. PlanetRetail RNG senior editor Howard Lake looks at the implications.
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NewsPoundland’s X-rated Elf tweets to be probed by ASA
The Advertising Standards Agency (ASA) has launched an investigation into Poundland’s lewd ‘Elf on the Shelf’ Twitter campaign.
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Retail VoiceSupercharge your Christmas creative on mobile
Facebook’s Martin Harbech reveals five secrets to making the most of the festive period on the small screen.
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NewsWatch: Poundland unveils cash-conscious Christmas ad
Poundland has launched its festive advertising campaign, which sees real life shoppers guess the price of its products.
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NewsAmazon to launch Treasure Truck in the UK
Amazon is launching its Treasure Truck, which gives local shoppers access to exclusive deals, in the UK this month to drive festive sales.