All Marketing & branding articles – Page 35
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NewsTesco launches campaign to drive health credentials
Tesco has rolled out a month-long campaign to bolster its health food offer in-store, including price cuts on healthy products and TV advertising.
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AnalysisAre retailers falling short on customer strategies?
Economic uncertainty plus the evolution of the connected consumer is allowing nimble retailers to cash in while some legacy brands being left out in the cold.
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GalleryJohn Lewis debuts in-store experiential summer campaign
A new in-store marketing campaign at Middle-England’s favourite retailer aims to make John Lewis stores a year round eye-opener, not just at Christmas.
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NewsRetail diary: AO.com and WHSmith’s chocolate bounty
AO.com shows off its talents in its latest sponsorship campaign whilst WHSmith promotes a tasty offer for travellers with room in their suitcases.
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OpinionOpinion: A real brand is more than a name on a label
What makes a brand really worthy of the name?
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OpinionLord Kirkham on living with retail's heavy weather
Retailers reporting their figures mention the weather at their peril.
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OpinionOpinion: Supplier attitudes to etail are out of date
In my early years as a market trader, I always had a question that tentatively preceded any conversations with prospective suppliers.
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OpinionReal-life retail: Membership and social media spats
A daily eavesdrop on retail talking points and the latest industry developments – please share your thoughts in the comments section.
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NewsJohn Lewis names Cross as customer experience director
John Lewis communications boss Peter Cross has taken on an expanded role at the department store business.
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NewsToday in retail: Tesco, Booker, Argos and Smiggle
When was the last time you went shopping in the middle of the night?
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NewsWatch: Argos talks up same-day delivery with new ad
Sainsbury’s-owned Argos has emphasised its convenience credentials in a new 80-day ad campaign that hits screens later this week.
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VideoWatch: Dreams pushes UK roots with image refresh
At Dreams’ newly refurbished store in Reading, its boss Mike Logue unveils the retailer’s new marketing campaign and the stores’ fresh look.
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NewsWatch: Habitat fuels brand revival under Sainsbury’s
Homeware retailer Habitat has launched a new TV ad campaign as it continues to reinvigorate its brand credentials under the ownership of Sainsbury’s.
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AnalysisBrexit: Seven opportunities for retailers to benefit
The Brexit decision may have brought uncertainty, but retailers can make the most of it.
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Retail VoiceAre marketers making expensive mistakes?
Focusing solely on digital experience and customer acquisition when targeting luxury shoppers could be leading marketers to make expensive mistakes, says Rakuten Marketing.
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OpinionOpinion: What the world thinks of UK stores
Research commissioned by Intu and Revo, the retail property trade body, into international retailers’ views on the UK market chimes exactly with what they have been telling us for several years about its attractiveness.
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OpinionOpinion: Time to trade in the ‘Great Mall of China’
Brexit, the fear of a declining domestic market and Amazon’s impending move into Australia are just some of the factors driving China market entry to the top of retailers’ wishlists.
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NewsM&S pulls YouTube ads following extremist content fears
Marks & Spencer has pulled its YouTube advertising over concerns that it might have appeared next to extremist content.
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AnalysisFrom Chelsea Girl to River Island: 11 retail rebrands
Last month both Staples and Games Workshop unveiled new monikers across their entire estates. Retail Week looks at other retail rebrands over the years.
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AnalysisDFS Olympics advertising campaign brings home the gold
The Tata Consultancy Services Marketing or Advertising Campaign of the Year was awarded to DFS and its activity around 2016’s Rio Olympic Games.