All Marketing & branding articles – Page 37
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NewsMove of the week: Fiona Lambert joins Dunelm
Dunelm’s recruitment of Fiona Lambert as product director is a strong appointment from a retailer that currently seems to be doing many things right.
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NewsWatch: Tesco launches new ‘Food Love Stories’ campaign
Tesco has launched a new campaign as part of a drive to increase the focus on its food quality credentials.
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OpinionOpinion: How Lovehoney got its licence to thrill
Lovehoney co-founder Neal Slateford writes how eye-catching licensing deals helped grow the etailer’s sales from £15m to £60m in five years.
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AnalysisAnalysis: Can Jaeger recapture its heyday?
Jaeger’s recent exodus of senior staff is the latest volatility to hit the retailer, which has had more than its fair share of turbulence.
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OpinionOpinion: Voice search is the next mobile frontier
Ongoing technological change means being ‘mobile first’ is no longer enough to guarantee retail success.
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GalleryIn pictures: Six of the best Christmas windows
There is more to the season of goodwill than Santa, reindeer and elves when it comes to creating a window display.
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AnalysisAnalysis: Who won the battle of the Christmas ads?
The battle for the best Christmas ad is well and truly under way. Two advertising supremos sift the turkeys from the crackers.
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NewsWatch: H&M's Wes Anderson-directed Christmas ad
H&M has unveiled its cinematic Christmas advert, directed by US film-maker Wes Anderson and starring Adrien Brody.
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NewsAgent Provocateur launches Ménage à Trois WhatsApp chat
Agent Provocateur has launched a ‘Ménage à Trois’ WhatsApp chat feature to allow couples to shop with its agents.
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OpinionOpinion: Black Friday may drag spend forward from 2017
This weekend is likely to be one of the busiest of the year for many retailers.
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NewsLidl to lower prices based on shoppers' tweets
Discounter Lidl has launched a social campaign that allows shoppers to lower prices on its products by tweeting about them.
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VideoWatch: Five of the best John Lewis parodies
Love it or hate it, everyone has an opinion on the John Lewis advert, especially its fellow retailers.
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AnalysisTesco: Five takeaways from the grocer’s strategy briefing
Tesco’s top brass have updated on the progress being made on reinvigorating the business. Here we draw out some key points.
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OpinionOpinion: Nickolds' John Lewis appointment speaks volumes
The glass ceiling has been broken. A woman has the top job in the most influential organisation in our world.
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OpinionOpinion: Christmas ads must pass the goosebump test
Retailers’ Christmas campaigns need a few essential ingredients to stand out.
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Opinion
Opinion: Buster the boxer, brand values and Black Friday
’Tis the season to watch telly – or more likely these days YouTube – as retailers unveil their Christmas ads.
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NewsToday in Retail: Black Friday battle kicks off
The fight for Black Friday got under way today as etail giant Amazon launched its deals for the sales extravaganza.
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NewsWatch: Debenhams launches 'Found it' Christmas campaign
Debenhams has launched its Christmas campaign, continuing its “Found It” theme, with gifts voiced by celebrities.
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AnalysisRetail Week Awards: The nine best marketing campaigns of the year
The shortlist for the Retail Week Awards 2017 was unveiled last week. Here are the contenders for Marketing/Advertising Campaign of the Year.
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NewsWatch: Waitrose reveals emotionally charged Christmas ad
Waitrose has revealed a moving Christmas campaign, which tells the real-life story of a migrating robin flying back to the UK.