All Marketing & branding articles – Page 42
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OpinionOpinion: Millennials vs grey pound – who holds the key to future success?
Retail success depends on staying relevant, but it’s been a long time since any single retailer conquered the Herculean task of attracting all types of customer in one format.
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NewsJohn Lewis teams up with YouTube's Jim Chapman to drive menswear
John Lewis has partnered with YouTube vlogger and fashion journalist Jim Chapman to curate looks from the retailer’s menswear collection.
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NewsIceland ditches celebs for mums as marketing shifts in 'new direction'
Iceland is ditching celebrities for “real mums” in its adverts as the grocer accelerates its drive to take marketing in a “new direction”.
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OpinionOpinion: BHS’s big lesson is retailers can never grow old with their customers
As the BHS sale process draws to an end, the hope is that perhaps the famous retailer can re-establish its consumer appeal under new ownership.
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OpinionOpinion: M&S is upping its game and people need to know
There are lots of letters and statements about the difficult situation Marks & Spencer faces in its clothing and general merchandise department.
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AnalysisAnalysis: Who are the winners in Marks & Spencer’s management restructure?
Marks & Spencer chief executive Steve Rowe has wasted no time making changes at the retailer since becoming chief executive in April.
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NewsWatch: Boots launches new ad campaign to drive its healthcare credentials
Boots has launched a new television advertising campaign as part of a wider strategy to better emphasise its healthcare offer.
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NewsKaren Millen shoppers use app to choose campaign models
Karen Millen’s customers have chosen the retailer’s campaign film models, using fashion and lifestyle app Feels to select the final three.
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NewsBHS lights up London landmarks with guerrilla campaign
BHS has launched a #SaveBHS guerrilla marketing campaign, lighting up London landmarks with a giant Union Jack flag in a bid to attract public support.
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AnalysisAnalysis: How retailers can tackle the rise of ad-blocking
More than a quarter of UK shoppers will be using ad-blocking software by 2017. So how should retailers adapt their digital marketing strategies?
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NewsGame acquires augmented reality supplier to drive customer engagement
Game has acquired augmented reality software business Ads Reality to grow the group’s digital capabilities and customer engagement.
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NewsAsda promotion ruled to have misled shoppers over price
Asda has been found to have misled shoppers on price by an industry watchdog, a week after the grocer said it will review its price promotions.
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NewsAsos partners with Instagram on multiple video ad technology
Instagram has launched carousel video ad technology, which will allow retailers to create multiple videos to advertise to shoppers.
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NewsAsda partners with TV chef James Martin to beef up marketing push
Asda has teamed up with TV chef James Martin as the grocer accelerates efforts to rejuvenate its Save Money Live Better slogan.
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NewsWatch: Carphone Warehouse pushes mobile network with digital ad campaign
Carphone Warehouse has launched a series of four documentary-style films as part of a brand campaign for its mobile network, iD.
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AnalysisAnalysis: Will chief customer officer role prove to be a flash in the pan?
House of Fraser’s Andy Harding is leaving after just a year as CCO – prompting discussion about the future of this increasingly prominent role.
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OpinionRetail surgery: How can retailers use content marketing to increase sales?
How can retailers use content marketing to increase sales?
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NewsWaitrose latest ad campaign will use live farm footage to emphasise quality
Waitrose is launching a marketing campaign that will feature live footage from the grocer’s farms to emphasise its focus on quality.
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OpinionOpinion: Pinterest promoted pins give retail insight into future purchases
Pinterest promoted pin ads have launched in the UK and could provide retailers with valuable insight into their customers’ future purchases.
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NewsWHSmith enhances in-store technology with digital screens launch
High street retailer WHSmith is poised to modernise its shop fronts by launching digital displays in 100 of its UK branches.