All Marketing & branding articles – Page 46
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AnalysisAnalysis: The start-ups that hope to become the next big thing in retail
Vegetable-flavoured water and ‘the Dyson of loo brushes’ are among the latest raft of businesses backed by investor TrueStart.
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NewsBonmarché ponders first national TV ad as it ramps up bid to woo shoppers
Bonmarché is considering launching its first ever national TV advertising campaign next year as it ramps up efforts to attract new customers.
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AnalysisTwitter debate: how is the rise of the connected consumer changing retail?
Find out how the constantly changing world of the connected consumer is affecting retailers, their strategies and their stores.
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NewsInfographic: John Lewis celebrates first £100m sales week of peak period
Sales at John Lewis department stores broke through the £100m barrier last week, boosted by homewares, as peak trading got under way.
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AnalysisStart-up of the week: Interactive signage and rewards platform Streetlike
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Streetlike is in the spotlight.
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NewsLidl kicks off three-year sponsorship deal with the Football Association
Lidl has been named as a lead grassroots partner of The Football Association (FA), as the grocer looks to grab further market share.
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AnalysisExclusive - Watch: Behind the scenes of House of Fraser’s Christmas ad
Retail Week gets an exclusive first look behind the scenes at the filming of House of Fraser’s Christmas advertising campaign.
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OpinionFashion retailers should be exploiting the 'chelfie' social shopping trend
Social media has changed the relationship between brands and consumers and retailers can take advantage of this by following the latest trends.
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NewsTopman employs projection mapping tech for 3D-animated Christmas display
Topman is using projection mapping technology to create a constantly evolving Christmas window display featuring 3D animations.
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AnalysisRetail Week Talks: Rory Sutherland on the psychology of tomorrow's customer
Ogilvy & Mather group UK vice chairman Rory Sutherland discusses how retailers need to adapt to keep customers satisfied into the future.
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CartoonBlower’s retail cartoon: John Lewis launches 'Man on the Moon' Christmas ad
Retail Week cartoonist Patrick Blower’s take on John Lewis’ Christmas ad campaign, which features a lonely old man on the moon.
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AnalysisAnalysis: The battle of the retail Christmas ads commences
The Christmas ad competition is on to win shoppers’ seasonal spend. Here are some of the retailers’ approaches adopted for this year’s campaigns.
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OpinionBlog: How can grocers help in the battle against food waste?
A recent campaign by Hugh Fearnley-Whittingstall is attempting to draw attention to the UK’s huge food waste. What can the supermarkets do to help?
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GalleryStore gallery: The verdict on Oxford Street's Christmas window displays
Christmas is just around the corner and several Oxford Street retailers have already lifted the curtain on spectacular seasonal windows.
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VideoShort Cuts: How will retailers react to Asda's Black Friday U-turn?
After Asda confirmed the ditching of its Black Friday event this year, we explain the fallout for other retailers – in 60 seconds.
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NewsAsda calls time on Black Friday and ploughs £26m into seasonal price cuts
Asda is “stepping away” from Black Friday to “focus on savings across the season” investing £26m to slash prices of seasonal goods.
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OpinionBlack Friday may be a nightmare before Christmas for retailers
Sales have already taken a hit in anticipation of Black Friday discounting, but the full extent of its impact remains to be seen.
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NewsData: John Lewis Christmas ad clocks up more than 6 million views on YouTube
Data: John Lewis’ latest Christmas advert, unveiled last Friday, has already generated more than 6 million views on YouTube.
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OpinionComment: Time to dump Black Friday and commit to Singles’ Day
New retail red-letter days such as Singles’ Day should be encouraged but they should meet shoppers’ needs and build value for retailers.
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AnalysisAnalysis: Retailers have made Black Friday a rod for their own backs
Black Friday is now firmly established in the UK, but some retailers are scaling back their involvement after difficulties last year.