All Marketing & branding articles – Page 47
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OpinionRetailers can look to their marketing past for a brighter future
As consumers embrace nostalgia and retro ad campaigns, retailers can draw on past successes to introduce their products to a new generation
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NewsWatch: M&S goes ‘mobile-first’ with special moments Christmas campaign
M&S will launch its Christmas ad today, starting with a preview to members of its Sparks loyalty scheme followed by online and social media.
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NewsWatch: Morrisons ditches celebrities for staff in Christmas ads
Morrisons has dropped celebrities for staff in its Christmas ads to highlight its customer service drive and vertically integrated supply chain.
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NewsWatch: Debenhams unveils Christmas ad online ahead of TV debut
Debenhams has joined department store rival John Lewis in launching its Christmas ad campaign online prior to its TV debut.
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NewsWatch: John Lewis launches tear-jerker 'Man on the Moon' Christmas ad
John Lewis has launched another emotive Christmas ad campaign, which tells the story of a lonely old man on the moon.
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OpinionThree British start-ups that are helping usher in high street 2.0
The British high street, once bustling with culture, is in danger of losing its spark because of the irresistible drive of technology.
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NewsCurrys PC World launches first ever Christmas brand campaign
Currys PC World is launching its first ever Christmas brand campaign with a comedic ad featuring Hollywood star Jeff Goldblum.
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AnalysisWaitrose, Asda and Lidl Christmas ads launch in battle over festive spend
Waitrose, Asda and Lidl have thrown down the gauntlet in the fight for Christmas spend with the launch of their festive TV ad campaigns.
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NewsM&S signs up 1.8m Sparks members as customers shrug off data fears
M&S has so far signed up 1.8 million shoppers to its Sparks membership scheme and a website data scare has not hit applications to join.
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NewsNotonthehighstreet.com takes aim at rivals with biggest Christmas campaign
Notonthehighstreet.com has launched its biggest ever Christmas marketing campaign that takes aim at its more traditional retail rivals.
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AnalysisStart-up success stories: Retail Week's Pitch Perfect winners
Retail Week catches up with the three joint winners of our inaugural Pitch Perfect start-up competition to find out how they are faring.
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AnalysisStart-up of the week: Location intelligence platform Near
Technology start-ups are growing and Retail Week is highlighting some of the best for retailers. This week Near is in the spotlight.
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NewsStart-up of the week: Automated advertising platform Sociomantic Labs
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Sociomantic Labs is in the spotlight
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NewsIkea partners with DreamWorks to create animation to accompany toy range
Ikea has teamed up with film studio DreamWorks to create a series of animated short films to accompany the launch of its toy collection.
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NewsHotel Chocolat boss: ‘Consumers want to see brands being adventurous’
Hotel Chocolat founder and chief executive Angus Thirlwell says today’s consumer “wants to see their brands being adventurous”.
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NewsAsos Rewards loyalty and engagement programme to be rolled out
Fashion etailer Asos is to roll out a loyalty scheme after an enthusiastic reaction from shoppers to a trial.
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AnalysisAsos looks well placed for growth as Nick Beighton takes the helm
In contrast to some new chief executives, Asos’s Nick Beighton won’t be indulging in any kitchen-sinking.
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NewsTesco's new ads off to awkward start but proof will be in Christmas pudding
It’s an awkward start for Tesco’s new campaign that balances the nation’s general goodwill to stars against our disbelief in the price offer.
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NewsNeed to know: What retailers can learn from Amazon's fake review action
Amazon has fired its latest salvo in its battle against fake reviews with action against 1,114 individuals, but what does it teach others?
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NewsJacqueline Gold: Retailers need to learn lessons from the VW scandal
A couple of weeks ago we discovered that someone we liked and respected had cheated at their exams.