All Marketing & branding articles – Page 45
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OpinionOpinion: Sports Direct's bad form has nothing to do with bad press
It wasn’t a boycott by Guardian readers that tripped up Sports Direct boss Mike Ashley, but a failure to manage City expectations.
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OpinionOpinion: Making celebrity tie-ups work for retail businesses
Why there needs to be a meaningful relationship between celebrity and brand for consumers to care about an endorsement partnership.
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OpinionOpinion: Why it's Back to the Future for retail in 2016
Star Wars has recently caught people’s imagination in retail but the film franchise that holds greater resonance is surely Back to the Future.
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NewsThe growth of digital: 12 predictions for digital technology in 2016
From the growth of the on-demand economy, to the acceptance of omnichannel, there have been some exciting digital movements in 2015.
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OpinionOpinion: How changing demographics will disrupt the retail industry
Retailers face a more complicated, nuanced demographic landscape than ever and they need to be able to adapt to the changes.
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NewsBHS owner appoints Aidan Treacy as chief financial officer
BHS owner Retail Acquisitions has appointed Aidan Treacy as its chief financial officer.
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NewsCarpetright interim profits surge as modernisation plan pays off
Floorings giant Carpetright has reported rising interim sales and profits as its modernisation strategy pays off.
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NewsHouse of Fraser marketing boss Tony Holdway jumps ship for BHS turnaround
House of Fraser brand marketing director Tony Holdway is leaving to play a part in the turnaround of department store BHS.
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News'We're Robert Dyas and we're gay' Christmas ad divides opinion
Home appliance retailer Robert Dyas has split consumer opinion over its Christmas ad which sees staff and customers reveal their sexuality.
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NewsBurberry engages customers with 3D campaign at Piccadilly Circus
Burberry has launched an interactive campaign that sees the brand take over the advertising screens at London’s Piccadilly Circus.
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OpinionOpinion: The marketing mix is dead. Long live the customer mix
When it comes to retaining your customers for the long term, rather than just for Christmas, retailers need to consider the ‘6 Ws’.
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OpinionJacqueline Gold: Retailers should challenge the perception of Black Friday
Retailers have a responsibility to confront the cynicism surrounding promotional events such as Black Friday and Cyber Monday.
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CartoonBlower’s retail cartoon: Black Friday footfall falls as trade shifts online
Retail Week cartoonist Patrick Blower’s take on how shoppers deserted the high street on Black Friday in favour of online shopping.
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NewsWatch: The Co-op emphasises community role in Christmas ad campaign
The Co-op has become the last major grocer to launch its Christmas ad as it bids to hammer home its role within communities across the UK.
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AnalysisLuke Jensen’s five new rules to win in modern-day retail
Retail is undergoing a revolution as great as the move from counter service to self-service in the 1960s. Here’s how to play by the new rules.
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Report StoreOpening Up Retail Email Engagement
How retailers can ensure their email marketing is well received by shoppers
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NewsAldi launches playful take on John Lewis' 'Man on the Moon' Christmas ad
Aldi has launched a new tongue-in-cheek Christmas advert featuring a playful take on John Lewis’ tear-jerking ‘Man on the Moon’ campaign.
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AnalysisStart-up of the week: Mobile rewards programme SyncSpot
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week SyncSpot is in the spotlight.
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CartoonBlower’s retail cartoon: Black Friday showdown shakes up Christmas spending
Retail Week cartoonist Patrick Blower’s take on the battle to win bargain-hungry customers in the Black Friday Sales extravaganza.
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NewsMade.com and Oddbins launch tongue-in-cheek anti-Black Friday campaigns
Made.com and Oddbins have launched tongue-in-cheek campaigns against Black Friday as they refuse to participate in the sales frenzy.