All Marketing & branding articles – Page 40
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OpinionOpinion: Shop Direct shows the way in making personalisation pay
Imagine being able to lay out a store to suit each shopper as they come in, creating a bespoke offer for unique individuals.
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NewsJoules poaches first-ever chief customer officer from Holland & Barrett
Joules has hired its first-ever chief customer officer from Holland & Barrett, as it restructures its marketing and ecommerce teams.
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NewsOpinion: Aldi showed the gold standard for Rio Olympics sponsorship
Aldi’s marketing focusing on healthy eating sat well with Team GB fans and athletes alike, its brand narrative at the heart of every message
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AnalysisAnalysis: Recession lessons that will help retailers trade through Brexit
As retailers prepare for any Brexit storm, we look at what can be learned from the success stories of the recent recession.
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AnalysisAnalysis: 10 key performance indicators for the new retailing world
Retailers increasingly realise that they need to respond to new dynamics such as a shift from transactions to relationships.
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NewsSpecsavers wins approval to trademark ‘should’ve’ catchphrase
The eyewear retailer Specsavers has had its application to trademark the word ‘should’ve’ approved by the UK Intellectual Property Office.
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GalleryStore gallery: Pop-up shops are bursting retail's preconceptions
The world of the pop-up store looked as if it might be ephemeral, but this corner of retail is looking stronger than ever. John Ryan reports.
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NewsBreakfast briefing: Retail News on Burberry, Casper and Apple
Retail round-up: Online retailer Casper comes to the UK, Apple’s £153m purchase of machine-learning start-up and Burberry’s Pinterest partnership.
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AnalysisOpinion: What are the limits of celebrity retail endorsement?
With the news that Kanye West wants to team up with Ikea, John Ryan looks at other unlikely celebrity endorsements that could make an impact.
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OpinionOpinion: The secret of retail tech innovation? Never forget the customer
While I spend most of my working life looking to the future, I’m not afraid to take inspiration from the past.
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News‘Misleading’ Carphone Warehouse ad is banned by advertising watchdog
Carphone Warehouse has been forced to remove an advert after the Advertising Standards Authority (ASA) branded it misleading.
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AnalysisAnalysis: What is Alibaba's 8.8 day and how will it benefit Sainsbury's?
Sainsbury’s aims to turbo-charge its growth in China next week on 8.8, Alibaba’s shopping event for international brands.
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AnalysisAnalysis: What retailers can learn from Domino’s online strategy
Domino’s Pizza was a new entrant in the biggest 50 retailers by online traffic listing this weekend, charting at number 34 in IMRG’s quarterly ranking.
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NewsDFS launches new TV ad to celebrate Team GB and ‘Great Brits’
DFS has launched a 30-second TV advert to promote its sponsorship of Great Britain’s Olympians ahead of the start of the 2016 Rio Games.
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VideoWatch: How Cath Kidston is reaping the benefits of brand collaboration
Marketing director Sue Chidler explains what Cath Kidston’s new partnership with Disney means for the vintage lifestyle brand.
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OpinionOpinion: Are big-ticket sports sponsorships a retail sales let-down?
As the dust from Euro 2016 settles, all eyes are on Rio – but how can retailer sponsors ensure they cash in on Olympic fervour?
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AnalysisAnalysis: Five things retailers can learn from Pimlico Plumbers
Pimlico Plumbers grew from small local firm to the UK’s most recognisable plumbing brand. Here are five things retail can learn from it:
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OpinionOpinion: Investment rather than cost-cutting will help retailers navigate Brexit
I have been giving a lot of thought to the implications of Brexit for retail and the strategic options available to retailers.
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NewsEbay launches advertising tool allowing DIY retailers to target home buyers
EBay has launched an ‘advanced targeting’ tool that allows home and DIY retailers to connect with customers looking to buy a house.
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NewsAldi extends Team GB Olympic partnership to hammer home British credentials
Aldi has extended its partnership with Great Britain’s Olympic athletes by pledging to sponsor the team until the 2020 games in Tokyo.