All Marketing & branding articles – Page 36
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NewsThe FA boss: We want to be the John Lewis of football
The FA chief executive Martin Glenn said he takes inspiration from John Lewis as he seeks to turn around public perception of the embattled organisation.
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NewsSnapchat is part of the retail journey, says UK boss
Snapchat is becoming an important part of the shopping experience with 72% of its users engaging with the social network while in store, said its UK boss.
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OpinionRetail surgery: Can online advertising drive store sales?
Can online advertising drive in-store sales?
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AnalysisAnalysis: How brands are using Snapchat effectively
Snapchat has become the go-to social network for retailers trying to target millennials. UK boss Claire Valoti shares which brands she believes have succeeded on the platform.
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OpinionOpinion: How Debenhams makes the most of Valentine's Day
Valentine’s Day is upon us and it’s a key trading period for many retailers, including Debenhams.
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AnalysisAnalysis: Five lessons for retailers from JD Wetherspoon
JD Wetherspoon, or ’Spoons as it is affectionately known, has been described as a national institution.
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OpinionAnalysis: Top 10 marketing game-changers in 2017
In a world of connected devices and intelligent interfaces, retailers need to prepare for a tech-enabled future.
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NewsAnn Summers to launch cinema ad campaign
Ann Summers will run its first cinema advert campaign to coincide with the release of the second film instalment of the Fifty Shades of Grey trilogy.
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NewsMove of the week: Tesco’s retention of Booker’s Wilson
This week’s move is not a new appointment in the conventional sense, but Tesco’s retention of Charles Wilson as part of its merger with Booker could be the most significant ‘hire’ of the year.
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NewsSnapchat extends location tech to bolster retail offer
Snapchat has extended its geofilter technology to allow retailers to advertise to users nearby their stores for up to a year.
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NewsMove of the week: Tesco’s Rob Hattrell joins Ebay
This week’s move sees Tesco’s Rob Hattrell joins Ebay
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OpinionOpinion: Why did Twitter bow out of its buy button?
Twitter has discontinued its Buy Now button – what went wrong and what does this mean for the future of social commerce?
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OpinionOpinion: Engaging shoppers in the m-commerce world
Retailers can prosper this year if they focus on the elements they can control, while running parallel streams of activity to drive their businesses forward.
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NewsMove of the week: Alessandra Bellini joins Tesco
This week’s move sees Tesco boss Dave Lewis return to his old stomping ground and finally appoint a successor to Robin Terrell.
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NewsThe Co-op accelerates plan to boost new members
The Co-op has accelerated plans to boost its membership and is aiming to recruit one million new members by the end of 2017.
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NewsThe risk of brand dilution in etail marketplaces
For some retailers, it is accepted that commerce will eventually be dominated by a few global marketplaces.
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NewsToday in retail: Brexit needn’t mean retail blues
Among the looming “challenges” flagged in Super Thursday’s trading updates, Brexit no doubt featured in the minds of many.
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AnalysisProfile: Tesco's new brand-builder Alessandra Bellini
When Alessandra Bellini was named Tesco’s new chief customer officer this week, many in UK retail would have been unfamiliar with the Unilever big-hitter.
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Analysis20 chief executives you should follow on Twitter
When the soon-to-be most powerful man in the world is making announcements on everything from foreign to business policy on Twitter, can you afford to ignore it?
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OpinionOpinion: How to capitalise on January's health kick
The healthy snack market has grown at a phenomenal rate over the past five years, outpacing its less nutritious counterparts by a mile.