All Marketing & branding articles – Page 33
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NewsNext marketing director exits after three decades
Next marketing director Christine Gerrard has exited the retailer 30 years after joining as a buyer in 1987.
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AnalysisAnalysis: Retail loyalty – the new pillars of success
Changed shopping and cultural habits are disrupting retailers’ established methods of building and retaining shopper loyalty.
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AnalysisInfographic: Co-op, Arcadia, Mothercare, Sports Direct
Words and numbers, July 28, 2017: Jo Whitfield on Co-op’s focus, plus Arcadia’s tech roll-out, Sports Direct’s profits and Mothercare’s like-for-likes
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OpinionOpinion: Six retail characteristics that define success
To succeed in the demanding world of the consumer customer experience is everything – but we’ve all heard that many times before right?
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OpinionOpinion: Prime your business – hold a customer day
Amazon has done it again with Prime Day. The juggernaut sees no sign of slowing down.
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OpinionOpinion: Seb James on why Amazon is not invulnerable
On July 11, Amazon trumpeted a retail event: Prime Day. We must all pause for a moment and marvel at the ability of this Seattle monolith to change the way that, 4,777 miles away, all of us now think about shopping.
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OpinionOpinion: There’s more to seasonal retail than tennis balls
A competition to celebrate Wimbledon puts into sharp relief what needs to be done to make an impact.
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AnalysisAnalysis: Peak stuff? It’s leisure spend that’s vulnerable
Ikea reckons consumers have hit “peak stuff”. Next’s Lord Wolfson says there’s a “continuing trend towards spending on experiences”, and Dixons Carphone’s Seb James thinks “shoppers are now only grazing on ownership”.
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OpinionOpinion: Bridging the AI gap in retail marketing
The first step for retailers looking to realise the benefits of AI marketing is to understand exactly where they are now.
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OpinionOpinion: Learning from the ecommerce giants
The third annual Amazon Prime Day kicked off in the UK at 6pm last night and runs for a full 30 hours – having been extended from 24 hours in 2016.
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NewsAmazon raises curtain on Prime Day discounts
Amazon has unveiled details of some of its biggest Prime Day deals as the start time of the promotional spectacular nears.
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AnalysisOpinion: Welcome to the ‘curated’ shopping experience
Many retailers are currently fond of claiming that their ranges are ‘curated’. Maybe they are, but does this actually make things better?
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AnalysisHow Amazon does data – and what others can learn
As Amazon’s Prime Day gets under way, what can retailers learn from the online powerhouse and its approach to data, customer experience and long-term profit?
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AnalysisAmazon Prime Day: How it’s changing retail
Amazon’s Prime Day promotion, which kicks off on Monday, has become a red-letter day in the retail calendar. Here we look at the impact of the promotional spectacular and how it has become a consumer phenomenon.
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AnalysisFashion victims: How to keep your brand cool
Fashion is fickle. One day you’re hot, the next you’re not. Why does a brand stop being cool and what can be done to turn it around?
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AnalysisHow Next can create a successful own-label brand
Next is set to make a further foray into own-label fashion later this year. What steps does it need to take to ensure its newest venture is a success?
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NewsDune harnesses Instagram to drive online sales
Dune has boosted its online sales by deploying user-generated content on its product pages.
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OpinionShould a hung parliament put a stopper in expansion?
Thursday’s election outcome will see retailers diving for cover and throwing away the keys to the vault.
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OpinionOpinion: Social media isn't just about being social
The “feedback” British Airways’ customers posted online and the airline’s largely inadequate responses show how big businesses can still get social media very wrong.