All Marketing & branding articles – Page 30
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CartoonRetail cartoon: John Lewis crosses its fingers for revamp
Patrick Blower’s take on the biggest revamp of stores in John Lewis’ history.
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NewsJohn Lewis sets out vision as profits shrink
John Lewis has revealed its strategy for the coming years and admitted its first-half profits will be “close to zero”.
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AnalysisAnalysis: Five ways Carpetright aims to get back on track
Floorcovering specialist Carpetright has capped a torrid year with £70.5m of pre-tax losses.
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OpinionCEOs' guide to crisis communications – five golden rules
Data breaches – as suffered by Dixons Carphone this week – rarely end well for CEOs, for company valuations and for the brands which are engulfed by them.
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CartoonRetail cartoon: Lush kicks up a stink
Retail Week cartoonist Patrick Blower’s take on Lush’s controversial #SpyCops campaign
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NewsAO overhauls top team ahead of brand and services push
Electricals etailer AO World has reshaped its top management as it seeks to make the most of existing business strengths and chase new opportunities.
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OpinionOpinion: Lush #SpyCops campaign has whiff of folly
From a retailer’s perspective, Lush’s #SpyCops campaign had disaster written all over it from the moment it went live.
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NewsLush slammed over 'anti-police' #SpyCops campaign
Lush has been slammed by shoppers and members of the police for a campaign aimed at raising awareness of the “spy cops” scandal.
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NewsMall owner Intu tests e-games and AI in tech tie-ups
Shopping centre group Intu has linked with seven start-ups to try new ways of complementing bricks and mortar with digital technology.
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AnalysisAs GDPR goes live, how ready are retailers?
The General Data Protection Regulation comes into effect on Friday. Retail Week takes a look at retailers’ readiness.
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AnalysisDigital advertising: Make the most of display
Digital advertising will make up half of all ad spend by 2020, advertising agency Magna Global forecasts, and display is an integral part of that.
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AnalysisHow chatbots have brought Marks & Spencer to a new audience
In a fast-paced digital environment where the competition is just one click away, offering a great customer experience is important.
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NewsSainsbury’s ploughs £150m into new round of price cuts
Sainsbury’s has initiated a new round of price cuts which it says should reduce the price of an average family shop by 8%.
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Retail VoiceDemocratising data analytics through automation
In the past, data analytics was the preserve of big business, reserved for those that could afford technology costing thousands of pounds and had the budget to employ teams of data scientists.
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AnalysisAnalysis: Are you targeting the wrong customer?
In this data-rich era, retailers should theoretically be able to identify and target their customers like never before. But is this happening?
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Retail VoiceHow decentralised tech prevents damaging data breaches
Most people will remember reading about the Equifax data breach reported in September 2017.
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Retail VoiceSharing the cost of data analytics with your peers
Just as retailers are coming under intense pressure to get closer to their customers, marketing budgets are being squeezed.
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Retail VoiceCreating a single customer view in the era of GDPR
With GDPR soon to be upon us, retailers need to understand the big changes it will bring to the way they use and analyse customer data.