All Marketing & branding articles – Page 50
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NewsBoohoo signs popstar Charli XCX to design four ranges over 18 months
Online fashion retailer Boohoo.com has signed up popstar Charli XCX to design four clothing ranges over the next 18 months.
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NewsBreakfast briefing: Retail news on Sainsbury's, supermarkets and Dr. Martens
Retail news round-up on August 18, 2015: Sainsbury’s refocuses marketing and Supermarkets to have origin on label
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OpinionRetail surgery: How can I make online ads relevant for my customers?
How can I make online ads relevant for my customers?
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OpinionLet’s kick stereotypes into touch ahead of this year's Christmas ad blitz
When they only had 30 seconds to get across a message, it was no wonder the Mad Men of yore relied on stereotypical characterisation.
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NewsMinisters tell retailers they must pass on VAT savings at airport stores
Ministers have told airport retailers they must pass on VAT savings to shoppers after it emerged they are making millions from discounts on duty free products.
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NewsBensons for Beds unveils in-store mattress firmness technology
Bensons for Beds is rolling out in-store technology that allows shoppers to change the firmness of a mattress while lying on it.
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NewsDreams launches marketing blitz as store expansion plans ramp up
Dreams is launching its largest marketing campaign outside of peak trading as it unveils a more ambitious store expansion plan.
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NewsVery launches shoppable YouTube music video starring Rizzle Kicks
Shop Direct’s Very has created a new shoppable YouTube music video-style advert starring pop duo Rizzle Kicks.
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NewsBreakfast briefing: Retail news on Sunday trading laws, Arcadia and Lidl
Retail news round-up on August 5, 2015: Relaxed Sunday trading laws, Arcadia’s harsher payment terms and Lidl picks Starcom.
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NewsYahoo dives into social shopping trend with Polyvore acquistion
Yahoo is to acquire social shopping site Polyvore as it becomes the latest web giant to make a land grab within the retail sector.
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NewsMFI brand ceases trading as owner VictoriaPlum.com repositions itself
The MFI website has ceased trading as its owner focuses on investing in expanding into bedroom products under its core VictoriaPlum.com brand.
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VideoWatch: Made.com boss on investing aggressively to build its brand
Made.com founder and chief executive Ning Li tells Retail Week about its £38m funding round and the future of furniture online.
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AnalysisStart-up of the week: Proximity marketing solutions provider Viadex Discover
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Viadex Discover is in the spotlight.
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NewsPrimrose creates Instagram-inspired social network for gardeners
Online garden retailer Primrose has created a social network for the green-fingered that takes a leaf out of Instagram’s book.
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NewsAsos launches weekly podcast in customer engagement push
Asos has become the first retailer to launch a weekly podcast as the etailer seeks to find innovative ways to engage with its core customers.
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NewsAmazon unveils raft of deals for Prime Day promotional event
Amazon has unveiled a raft of eye-catching deals for Prime Day, a promotional event designed to win new members to its Prime subscription scheme.
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NewsHarvey Nichols launches shoplifting ad to promote loyalty app
Department store Harvey Nichols has used CCTV footage of shoplifters in an advertising campaign to promote its new loyalty app.
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OpinionComment: Is your business too boring on social media?
Social media has transformed our lives, but it is amazing how people pretend they know what they are talking about in relation to it.
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OpinionBlog: Keeping the omnichannel customer satisfied
Hermes explores the benefits of a seamless shopping experience and why getting the customer journey right and all the experiences along the way is more important than ever.
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CartoonBlower’s retail cartoon: Asda revives the pocket tap in its new ad
Retail Week cartoonist Patrick Blower’s take on Asda boss Andy Clarke reintroducing the pocket tap in its new advertising campaign.