All Marketing & branding articles – Page 55
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NewsBreakfast Briefing: Retail news on Amazon, Farfetch and Harvey Norman
Retail news round-up on March 5, 2015: ASA bans Amazon’s misleading Prime ‘free trial’ ad, Farfetch raises financing, Harvey Norman reduces Irish losses
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NewsPoundland banned from claiming everything £1 on website by ad watchdog
Poundland can no longer claim all its prices are £1 on its website after a reprimand from the Advertising Standards Authority.
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NewsArcadia’s Tania Foster-Brown to join Selfridges as marketing director
Tania Foster-Brown, one of Arcadia tycoon Sir Philip Green’s closest and longest serving lieutenants, is leaving the fashion group to join Selfridges.
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Report StorePutting Personalisation into Context
Personalisation is not enough to engage with overwhelmed consumers – retailers need to deliver the right message at the right time
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OpinionComment: Greater variation from store to store is the key to better sales
An unwavering approach to interior design is not always the best way to ensure that customers beat a path to your door.
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NewsTK Maxx airs its first ever Red Nose Day TV advert
TK Maxx aired its first ever TV advert for Red Nose Day during the week, starring singer Lily Allen wearing a charity T-shirt.
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NewsBreakfast Briefing: Retail news on Tesco, J Crew and Apple
Retail news round-up on February 26, 2015: Tesco boss Dave Lewis vows to take on discounters on price, J Crew-owned Madewell brand comes to UK, Apple faces £344m in iTunes patent case
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OpinionComment: Ask simple questions to enhance online success
Retailers should learn from the best ecommerce operations to ensure their online offer is as appealing as their in-store offer.
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OpinionComment: Shop design matters little if customer service is absent
It’s no good having the right product in the right place at the right time, if the all-important customer-service element is absent.
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NewsSainsbury's Christmas campaign fourth most complained about ad of 2014
Sainsbury’s ad featuring a First World War Christmas truce football match was the fourth most complained about ad of last year.
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NewsAsda to revamp its branding for first time since 2002
Asda boss Andy Clarke has unveiled plans to revamp the supermarket giant’s branding for the first time in more than a decade.
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NewsFacebook launches service that generates personalised product adverts
Facebook has launched an advertising service that allows retailers to automatically generate targeted, personalised adverts.
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OpinionComment: Vloggers can provide retailers with the authenticity they often lack
Consumers engage with video content like no other form, but brands’ efforts to go it alone have been patchy.
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NewsHouse of Fraser to sponsor 2015 British Academy Television Awards
House of Fraser will be the title sponsor of the 2015 British Academy Television Awards (BAFTA).
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NewsBreakfast briefing: Retail news on Topps Tiles, online sales, compensation and more
Retail news round-up on February 18, 2015: Topps Tiles’ media account; Outgoing Pandora chief; online sales decelerate; compensation and more.
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NewsRetail Diary: Boxpark draws a line in the sand and Britain's greatest fraudster
Boxpark gets hot under the collar; JD Sports loss prevention director comes face to face with ‘Britain’s Greatest Fraudster’; and B&Q ruffles some feathers.
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NewsBreakfast briefing: Retail news on Morrisons, Wiggle, footfall and Ocado
Retail news round-up on February 13, 2015: ex-Morrisons chairman blasts Sir Ken over Philips’ exit, Wiggle refreshes brand identity, high street footfall declines in January and Ocado fonder lines up share bonuses £26m
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NewsFashion etailer Zalando records first full-year profit of €62m
German fashion etailer Zalando has reported EBIT of €62m (£46m) for 2014, the first profit in the business’s history.
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NewsMore than half of UK retailers investing in proximity marketing campaigns
More than half of UK retailers are investing in proximity marketing technology, according to a survey commissioned by proximity marketing firm Airspace.
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OpinionComment: How the Super Bowl turns views into purchases
Shoppable advertisements and promotions aired during the Super Bowl demonstrate how retail boundaries are being blurred.