All Marketing & branding articles – Page 58
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OpinionComment: Why customer relationship management is no longer enough
Customer relationship management (CRM) is too focused on transactions and now retailers must build two-way relationships.
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NewsMarks & Spencer unveils Christmas ‘random acts of kindness’ campaign
Marks & Spencer has revealed its Christmas ad, which is designed to give meaning to its ‘Magic & Sparkle’ seasonal strapline.
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NewsShop Direct launches Christmas ads for Very and Littlewoods
Shop Direct has launched its £6.5m ‘Step into Christmas in style’ campaign for Very as sister brand Littlewoods debuts its pantomime-themed ad.
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NewsShop Direct to invest £1m in this year's Black Friday bonanza
Very owner Shop Direct is investing almost £1m to promote a week of Black Friday events this year as it seeks to woo ‘deal-hungry’ shoppers.
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NewsBreakfast briefing: Retail news on Lidl, Very, Home Depot and Shop Direct
Retail news round-up on November 7, 2014: Lidl launches menswear, Very launches Christmas ad, Home Depot suffers data breach, Shop Direct appoints new consumer PR.
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NewsSantander becomes latest bank to join Cardlytics’ personalisation service
Santander has joined the list of banks using Cardlytics software, which analyses customers’ past purchases to create personalised offers.
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NewsBoots Christmas TV ad 'inspires customers to celebrate special people’
Boots has unveiled a Christmas advert which is a big departure from previous campaigns such as ‘Here come the girls’.
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AnalysisStart-up of the week: Online scheduling platform Bookingbug
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week, Bookingbug is in the spotlight.
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NewsBreakfast briefing: Retail news on Netto, Tesco, John Lewis and Asda
Retail news round-up on November 6, 2014: Netto retruns to UK, Vince Cable raises concerns over Tesco’s treatment of suppliers, John Lewis and Asda unveil new Christmas ad campaigns
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AnalysisIn the news: John Lewis’s marketing director Craig Inglis profiled
The man responsible for John Lewis’s Christmas campaign had to fight scepticism of marketing at the department store group.
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NewsJohn Lewis Christmas ad: CGI penguins, John Lennon and Google Cardboard
John Lewis has unveiled its highly anticipated £7m Christmas ad campaign, complete with CGI penguins and a John Lennon cover.
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NewsAldi launches Christmas ad to highlight its 'unbeatable value'
Grocery discounter Aldi has unveiled its new Christmas TV ad, which is designed to reflect its growing popularity among consumers.
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NewsShoppers hope to swap doom and gloom for festive cheer, M&S chiefs believe
Consumers hope to exchange a diet of bad news for one of seasonal treats this Christmas, analysis by Marks & Spencer has indicated.
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NewsIceland launches Christmas ad and exclusive Peter Andre festive album
Iceland is launching its Christmas ad this evening starring pop star Peter Andre, who is releasing an exclusive festive album with the retailer.
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NewsIn pictures: Waitrose launches brand-focused Christmas ad on Sunday
Waitrose this weekend launches its Christmas TV advert that features a soundtrack sung by members of the public.
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NewsVideo: Debenhams marketing boss on its Christmas ad campaign
Debenhams marketing boss Richard Cristofoli tells Retail Week about its gifting-focused campaign as he gears up for the Christmas ad battle.
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NewsLidl Christmas ad pitches premium products against M&S and Waitrose
Lidl has unveiled its Christmas ad campaign that highlights its new Deluxe ranges and pitches them against upmarket rivals M&S and Waitrose.
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NewsBreakfast briefing: Retail news on shop prices, Phones 4u, Homebase and DFS
Retail news round-up on November 5, 2014: Shop price decline; Former Phones 4u directors face investigation; Homebase marketing partnership; DFS ad.
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OpinionComment: What to expect from Sainsbury’s strategic review
Hot on the heels of Netto’s touchdown again in the UK Sainsbury’s, a joint venture partner of the Danish discounter, will update next week.
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NewsBurberry launches first Christmas TV ad starring Romeo Beckham
Burberry has launched its first Christmas television advertising campaign, a short film starring 12-year-old Romeo Beckham.