All Marketing & branding articles – Page 63
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AnalysisStart-up of the week: Facebook direct response ads firm StitcherAds
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week StitcherAds is in the spotlight.
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NewsIkea’s 2015 catalogue looks good on paper and boasts eternal battery life
Furniture retailer Ikea’s 2015 catalogue comes with a tongue-in-cheek advert, showcasing the catalogue as a fully charged “bookbook”.
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NewsMorrisons to launch loyalty scheme by Christmas as part of fight back
Morrisons boss Dalton Philips said its long-awaited loyalty scheme will launch before Christmas and will “reinforce our value credentials”.
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NewsTesco restructures marketing teams under customer boss Jill Easterbrook
Tesco has restructured its marketing team in a bid to simplify the department and place the focus on the customer.
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NewsVideo: Plus size retailer Simply Be launches ad with new designer Kelly Brook
Simply Be is launching a TV advert today featuring its new designer, model Kelly Brook, ahead of her debut collection with the plus size retailer.
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NewsTwitter debate: Harnessing the power of online branding
Retailers and leading retail analysts discuss how engagement with an online community leads to increased omnichannel revenue.
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GalleryStore gallery: JD Sports' Trafford Centre store races into the future
Sportswear retailer JD Sports has revamped its Trafford Centre store in Manchester to create a branch that points the way forward for the group.
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NewsVideo: JD Williams debuts new TV advert with Lorraine Kelly
Lorraine Kelly is set to debut in her first TV ad today for JD Williams as chief executive of owner N Brown Angela Spindler revamps the mature brand.
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NewsBreakfast briefing: Retail news on Marks & Spencer, Amazon and JD Williams
Retail news round-up on September 5, 2014: M&S will not rebrand Isis range, Amazon chief financial officer to retire and JD Williams launches first TV ad campaign
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NewsMarks & Spencer unveils new fashion TV ad showcasing more clothing than ever before
Marks & Spencer debuts its new fashion advert tonight, showcasing more clothing on TV than ever before.
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NewsAmerican Apparel rapped for overtly sexual back-to-school ads
American Apparel has been reprimanded by the advertising watchdog for using overtly sexual imagery to market its back-to-school range.
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AnalysisIn the news: M&S marketing director Patrick Bousquet-Chavanne profiled
Marks & Spencer executive director of marketing and international Patrick Bousquet-Chavanne hopes to cook up a storm with a new food TV ad campaign, which is designed to be its most exciting in the 10 years since its famous ‘Not Just Any…’ series.
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NewsMarketing campaign: Lidl erects pop-up farmers' market for £20m brand campaign
An east London pop-up market would not usually be associated with discount supermarket Lidl and this concept forms the setting of the company’s £20m ad campaign.
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NewsMarks & Spencer aims to ‘raise the bar’ with new food ad campaign
Marks & Spencer has unveiled its new food TV advertising campaign, which it hopes will recreate the impact of its iconic Not Just Any… series.
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OpinionSocial and mobile combine in Heineken's Where Next campaign
Those clever chaps at Heineken have done it again. Not content with using science for the greater good of mankind (brewing beer), they have now launched an exciting social media campaign.
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NewsAsda pilots shoppable ads on website to capture impulse purchases
Asda is trialling clickable ad technology on its own website with a view to rolling it out to third-party brand websites.
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AnalysisAnalysis: Seven ways Dave Lewis could turn around Tesco
As Tesco reports another profit warning, Retail Week takes a look at the steps incoming boss Dave Lewis will be considering to turn the company around.
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NewsMarketing campaign: Argos drops the aliens for 'real-world' furniture push
There is no sign of the blue aliens that usually crop up in Argos ads in the campaign supporting its first home and furniture ‘power brand’.
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OpinionRetail surgery: What should we learn from this year’s marketing campaigns?
With the Commonwealth Games finished, retailers are at the end of a packed summer of sport which also included the World Cup and three legs of the Tour de France in England.
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NewsTesco donates ice bucket challenge profits to charity and nominates rivals
Tesco is donating profits it makes from the ‘ice bucket challenge’ craze sweeping the country to charity and is nominating rivals to do the same.