All Marketing & branding articles – Page 65
-
AnalysisIn pictures: Adidas’s World Cup marketing was the biggest in the brand’s history
Discover the strategy that design agency Fitch used to mastermind Adidas’s biggest ever marketing campaign for the World Cup.
-
AnalysisMarketing campaign: Marks & Spencer celebrates children's every milestone
At this time of year it is virtually impossible to escape ‘back to school’ adverts and they are usually a drab affair as retailers go through the motions.
-
NewsCampaign of the week: Nordstrom's catalogue starring disabled models
Nordstrom has made headlines for bucking the industry norm by rolling out a classy catalogue starring disabled models that puts some other retailers to shame.
-
OpinionComment: Aldi’s rising sales show Tesco needs to stand for something
Kantar Worldpanel data has revealed that retailers at both the upscale and bargain ends of the supermarket spectrum are faring well, with particularly strong figures for Aldi and Waitrose.
-
OpinionComment: Retailers must disband their sales prevention departments - now
I recently watched a US episode of TV’s Undercover Boss and in it a boss of a large car manufacture was shocked by what he found.
-
NewsNew Tesco boss in bid to breathe new life into the grocer's brand
New chief executive, Dave Lewis, is expected to undertake a root and branch review of the Tesco brand in a bid to re-engage customers.
-
OpinionVideo: What Coca Cola's drones can teach retailers about digital marketing
In the era of the agile consumer, peoples’ lives have been transformed by technology. We think in the now, are open to novelty and innovation and will act quickly if bored, frustrated or enticed.
-
OpinionComment: Could Tesco learn turnaround lessons from Carrefour?
As observers of the retail industry and Tesco - one of the great retail success stories of UK Plc in recent times – what are we to make of today’s CEO change?
-
NewsBreakfast briefing: Retail news on Aldi, Sports Direct and Phones 4U
Retail news round-up on July 17, 2014: Aldi wins top brand accolade; Sports Direct holds talks wth Adidas; Phones 4U unveils ad campaign
-
AnalysisCampaign of the Week: Ikea's ad is such stuff as dreams are made on
The latest Ikea TV advert is a departure from furniture retailer ads that depict families sitting around looking pleased with themselves in newly furnished homes.
-
AnalysisGarden Centre Group rebrands back to Wyevale to align the brand
The Garden Centre Group is rebranding back to Wyevale Garden Centres in what’s thought to be the first instance of a retailer changing its name to reflect multichannel shopping habits.
-
AnalysisAnalysis: Retailers and shopping centres join forces for new apprenticeship
The BCSC Educational Trust and the National Skills Academy for Retail have teamed up with Primark and Hammerson to launch a new apprenticeship. Retail Week takes a look at the project.
-
NewsMcColl's launches loyalty scheme to drive sales and CRM
Convenience retailer McColl’s has launched a loyalty scheme to boost sales and drive its understanding of shopping habits.
-
NewsMorrisons appoints new brand and communications director
Morrisons has appointed former Thomas Cook marketing chief Mike Hoban to the new role of brand and communications director.
-
AnalysisCampaign of the Week: Morrisons' yellow pepper turns heads
This week, Londoners might have noticed the skyline either blighted or enhanced - depending on their perspective - by a mobile giant yellow pepper.
-
GalleryIn pictures: Aquascutum signs up Homeland star Damian Lewis for autumn campaign
Upmarket brand Aquascutum has signed up Homeland star Damian Lewis to front its autumn marketing campaign.
-
OpinionComment: Retailers should embrace the new world of digital sharing
Smart retailers have begun to realise that they need to change their strategy for engaging with customers.
-
OpinionComment: Stores with place names – who cares?
Putting a place name next to a store logo may be stating the obvious and might even cause shoppers to feel manipulated.
-
AnalysisCampaign of the Week: Sports Direct's Slazenger tennis ad is on target
Frustrated sport fans weighed down by England’s early World Cup exit are now happily able to invest their enthusiasm into the Wimbledon tennis tournament.
-
NewsDixons boss James: Black Friday now a firm fixture on UK retail calendar
Black Friday, the day of shopper deals imported in a big way from the US by UK retailers last year, is now a retail red letter day Dixons bosses believe.