All Marketing & branding articles – Page 70
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OpinionRetail surgery: What is the best way for retailers to use Apple’s iBeacon?
What is the best way for retailers to use Apple’s iBeacon?
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NewsMoss Bros is not a 'fuddy duddy' retailer says boss as it targets gay market
Moss Bros’ Mister and Mister gay marketing campaign shows the formalwear retailer is not a “fuddy duddy”, says boss Brian Brick.
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NewsAsda wins ASA complaint against rival Aldi's Swap and Save ad campaign
A complaint by Asda about Aldi’s Swap and Save ad campaign has been upheld by the Advertising Standards Authority (ASA), after the advertising watchdog found that the ad was misleading.
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NewsMarks & Spencer reveals all-star line-up for new womenswear campaign
Marks & Spencer has unveiled another impressive line-up of influential women for its new womenswear marketing campaign.
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NewsSainsbury’s wins right to judicial review in Tesco ‘Price Promise’ battle
Sainsbury’s has won the right to a judicial review in its battle to prove that archrival Tesco’s ‘Price Promise’ is misleading.
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NewsBreakfast briefing: Retail news on BHS, Dixons, Carphone Warehouse, Tesco, Sainsbury's and more
Retail news round-up on March 24, 2014: BHS will undercut the grocers on food, Dixons and Carphone ask for deadline extension on merger talks, Sainsbury’s wins judicial review over Tesco ‘Price Promise’ complaint and more.
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AnalysisVideo: Specsavers' Film on Four idents
Specsavers’ ‘Should’ve’ campaign returns for Channel 4’s Film on Four
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OpinionComment: Letting the film crew behind the scenes at Lovehoney
Lovehoney was asked to expose itself in a forthcoming documentary, says Richard Longhurst.
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NewsFurniture and carpet retailers change pricing practices following OFT probe
Six of the UK’s largest furniture and carpet retailers have changed their pricing practices following an OFT investigation.
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NewsBreakfast briefing: Retail news on H&M, J Crew and eBay
Retail news round-up on March 21, 2014: H&M launches French site, J Crew in talks to open more London stores, eBay urged to sell 20% of PayPal
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NewsBreakfast briefing: Retail news on the Co-op, Inditex and My-wardrobe.com
Retail news round-up on March 20, 2014: Co-op hires banks to sell pharmaciy arm, Inditex full-year sales rise, My-wardrobe.com’s fashion director departs and Irish DIY retailer Woodie’s rebrands
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AnalysisRetail Week Live: Six major themes from the event
Some of retail’s biggest names spoke at Retail Week Live about the issues facing the industry, with the key themes ranging from international growth to retail reinvention.
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NewsAsos trials first rewards scheme to boost customer loyalty
Online giant Asos is trialling a loyalty scheme that gives customers a chance to earn points as they shop.
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AnalysisVideo: Sofaworks' Neal the Sloth appears for return of Gogglebox
Sofaworks’ exclusive deal with Channel 4 sees Neal the Sloth appearing in idents for Gogglebox.
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AnalysisOracle Retail Week Awards: From multichannel to ads, John Lewis stands out
John Lewis wins both the Postcode Anywhere Multichannel Retailer of the Year and the Nasa Marketing/Advertising Campaign of the Year.
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NewsBreakfast briefing: Retail news on Home Retail, M&S and Irish consumer prices
Retail news round-up on March 14, 2014: Argos owner Home Retail gets pulled into PPI scandal, Marks & Spencer casts Doreen Lawrence in ad campaign and Irish consumer prices up 0.5% in February
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OpinionRetail surgery: How can vouchers link the digital and physical worlds of shopping?
Vouchers have long been accepted as a mechanism for generating sales, recognising loyalty and attracting new customers.
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AnalysisAnalysis: Could Weve be a game changer in the mobile loyalty market?
Barely a month seems to pass without another launch in the mobile payment and loyalty markets, but it’s not something retailers have taken to yet with any level of enthusiasm.
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NewsSpecsavers ramps up marketing with Channel 4 sponsorship deal
Specsavers has signed a sponsorship deal with Channel 4 as it ramps up its long-running ‘Should’ve gone to Specsavers’ marketing campaign.
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OpinionRetail surgery: How can retailers design for Generation Z shoppers with short attention spans?
How can retailers design for Generation Z shoppers who are in a constant state of partial attention?