All Marketing & branding articles – Page 75
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NewsArgos teams up with ITV for interactive Christmas campaign
Multichannel retailer Argos has linked up with broadcaster ITV to run a Christmas campaign which it describes as a marketing first.
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AnalysisCampaign of the week: Lidl adverts miss middle-class consumer target
Lidl is targeting middle-class consumers with its first nationwide TV campaign promoting its Deluxe Christmas range.
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OpinionBlog: Tesco's UK marketing director David Wood on the 2013 Christmas campaign
Christmas is my favourite time of year. With just over 6 weeks to go, I am getting very excited and we know many of our customers are already planning theirs too.
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NewsVideo: Tesco digs out home videos for nostalgic Christmas ad
Tesco has struck a nostalgic tone with its Christmas TV advert as the grocer looks to win spend over the vital Christmas period.
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AnalysisAnalysis: John Lewis Christmas ad campaign - hit or miss?
It’s that time of year many have been waiting for. The anticipation has been building since the first signs of winter really begun emerging last month. It’s the release of the John Lewis Christmas advertising campaign.
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NewsVideo: Morrisons launches Christmas TV ad
Morrisons has launched its Christmas TV advertising campaign featuring presenters Ant and Dec.
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AnalysisAnalysis: Technological innovations track the impact of shopping centres experiences
Digital and technological innovations mean the impact of experiential activities on shopper behaviour can be tracked more closely than ever before. Laura Heywood finds out how retailers and landlords are benefiting.
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NewsVideo: BrandAlley launches first TV ad campaign
Luxury etailer BrandAlley has launched its first television advertising campaign following a relaunch of its website.
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NewsVideo: John Lewis unveils animated Christmas ad campaign
John Lewis launches its highly anticipated Christmas ad today and in a break with tradition the campaign takes the form of a cartoon.
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NewsJohn Lewis books entire X Factor ad break for Christmas campaign in ITV first
John Lewis has booked an entire ad break in Saturday’s X Factor for its Christmas campaign, Retail Week has learned. It is the first time the hit ITV show has devoted the whole slot to one brand.
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NewsVideo: Marks & Spencer Christmas ad makes debut on YouTube
Marks & Spencer launched its Christmas ad campaign on YouTube and social media on Monday, and it will air tonight on TV during Coronation Street.
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NewsMarks & Spencer's Leading Ladies campaign brings fashion boost
Marks & Spencer boss Marc Bolland has insisted there are signs of improving performance in the crucial womenswear category as lines featured in its Leading Ladies campaign sold well.
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OpinionComment: Marks & Spencer can learn from Primark’s success
Marks & Spencer boss Marc Bolland this week found himself unveiling a drop in first-half pre-tax profits on the same day as high street rival Primark announced rocketing full-year results.
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NewsAsda slashes budget for Christmas campaign to invest in price
Asda has slashed investment in its Christmas advertising campaign and blasted rivals’ “celebrity filled” ads.
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AnalysisVideo: Tesco shoppers on its face scanning scheme
Tesco’s scheme to scan customers’ faces at the till to determine their age and sex for advertisers has split opinion.
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OpinionComment: Tesco’s face scanners do not go far enough
Tesco’s plan to use face scanners to target advertising at customers certainly comes as a surprise.
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NewsVideo: Aldi unveils Christmas ad as it hits recruitment trail
Aldi has unveiled its Christmas TV ad which features characters telling the viewer which Aldi products they like.
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NewsVideo: Debenhams to launch Christmas advert on Wednesday
Debenhams will air its Christmas advert on Wednesday featuring new music star Foxes.
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NewsVideo: Waitrose puts community at centre of Christmas ad
Upmarket grocer Waitrose has focused its Christmas TV advert on its community work for a second successive year.
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NewsVideo: Co-op Christmas ad highlights convenient locations
The Co-op has unveiled its Christmas TV advert which highlights the benefits of its vast store estate.