All Marketing & branding articles – Page 78
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NewsNearly 50% of shoppers keen to receive personalised offers
Nearly 50% of shoppers would be likely to use a retailer if it provided personalised offers, according to a survey by analytics firm Sas and analyst Conlumino.
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AnalysisAnalysis: What can retailers learn from the One Direction marketing machine?
The music business’ response to the challenges posed by the digital revolution offers useful lessons for retailers.
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OpinionComment: How can retailers turn social influence into sales?
Multiple channels, data mountains, transient customers, cost pressures, product sourcing, short-term fashion trends, constantly increasing customer expectations, personalisation.
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AnalysisCampaign of the week: Debenhams targets fashion-savvy shoppers with new ad
Debenhams has updated its Life Made Fabulous campaign and its autumn 2013 offering is smoother, slicker and, dare I say it, cooler than previous installments.
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NewsHomebase launches social commerce deal
Homebase has launched its first co-buying initiative whereby customers deals on specially selected products with the final price determined by the number of people who sign up to the deal.
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OpinionComment: Retail can cash in on the feel-good factor with TV advertising
I bought shares in Sainsbury’s, Next and Marks & Spencer last month, tangibly supporting my conviction.
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NewsTopshop chief marketing officer Justin Cooke departs
Topshop chief marketing officer Justin Cooke has left his role after just over a year in the role as global head of marketing Sheena Sauvaire takes over.
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NewsMaplin sponsors Channel 4's Gadget Man with humorous ads
Electronics retailer Maplin is to sponsor its first TV show in its 41-year history as it ties up with Channel 4’s Gadget Man series.
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AnalysisCampaign of the week: Victoria Plumb - the low cost alternative to high street
Bathroom etailer Victoria Plumb’s new campaign is designed to promote low prices by reminding shoppers of its low overheads compared with store-based rivals.
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OpinionComment: Promotions versus Everyday Low Prices at Asda
I notice that Asda is once again saying that Everyday Low Prices (EDLP) is driving its volume growth. Apparently £100m annual EDLP investment will prove more sustainable than going for top-line growth through promotions.
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NewsTesco criticised by advertising watchdog over horse meat advert
Tesco has been criticised by the Advertising Standards Authority (ASA) over an advert it ran that claimed the horse meat scandal had impacted all retailers.
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NewsMarks & Spencer loses customer insight boss Steve Bond
Marks & Spencer’s director of insight Steve Bond, who has worked for the retailer for 22 years, has left the business.
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NewsDebenhams introduces augmented reality as it ramps up marketing activity
Debenhams is stepping up its advertising activity for its autumn/winter collection as it doubles spending on print advertising and introduces in-store augmented reality.
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NewsEtailer Very parts ways with celebrity Holly Willoughby
Online retailer Very’s partnership with Holly Willoughby is set to end after four years as the etailer turns its attention to new brands and designers.
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NewsBreakfast briefing: Retail news on HMV, DIY retailers, Waitrose, SuperGroup and Dixons
Retail news round-up September 2, 2013: HMV hires new marketing director, DIY chains are expected to benefit from housing market recovery, Waitrose appoints sports marketing agency to make most of cricket sponsorship, SuperGroup and Dixons expected to report first quarter sales rises.
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AnalysisCampaign of the week: Harveys aims to appeal to consumers' hearts and minds
Harveys’ new campaign strategy moves away from solely price-led promotions with a series of adverts that shows the shopper’s decision-making process when buying furniture.
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OpinionRetail surgery: How can I make sure my sport sponsorship is protected?
How can I make sure my sport sponsorship is protected?
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AnalysisUsing bank data in targeted offers: What do retailers need to know?
Several retailers have signed up to a bank data-driven marketing service. Retail Week takes a closer look.
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AnalysisInfographic: Why is loyalty card usage plummeting?
The increasing use of technology when shopping is causing the use of loyalty cards to wane. Retail Week takes a look at the impact on loyalty cards.
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NewsAppliances Online rebrands to AO.com as it eyes new categories
Etailer Appliances Online has rebranded as AO.com ahead of its expansion into new categories outside white goods.